The February 2014 Edition of The Profit Newsletter is available for download just in time for our Atlanta REIA Main Meeting on February 3rd. You can download The Profit Newsletter as a High Quality PD or Low Res PDF for slower devices. The Profit is the official newsletter of the Atlanta Real Estate Investors Alliance and is a digital, interactive newsletter for new and seasoned real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices with a PDF reader. Many of the articles and ads in The Profit contain many hyperlinks you can click or tap to visit websites, watch videos, listen to audios, download content, send emails, comment on articles, share socially and much more! The high res version of The Profit is “print ready” for those who want to print the newsletter on their home or business printer. Also, be sure to Subscribe to The Profit Here so you don’t miss a single monthly issue.

See The Profit Archives for our past editions.

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Every once in a while, I like to take a close look at my business to make sure I’m still reaching my full income and personal potential. Hopefully, you do the same from time to time, because it takes diligence to maintain success for the long haul.

Students of mine know that if something isn’t working well, it means one of three things: their business is underfunded, underexposed, or undermanaged. This basic principle hasn’t changed since I started investing in real estate in 1997.

But how you meet that third requirement – adequate management – has changed a lot, because one of the keys to good management is the productive use of available technology. And boy, has technology changed since 1997!

Do you remember when a car phone was cutting edge, but it was a huge, expensive, ugly block of a thing with a foot-long antenna. There was no texting, and that phone sure didn’t take pictures, or save documents, or keep track of my appointments, or give me directions, or, well, do anything except make a phone call. And even though I was pretty tech-savvy, I was still very dependent on low-tech solutions like filing cabinets and calculators and old-fashioned film cameras. Read More→

In last month’s article we discussed Step #2 of “Determining Your Marketing Plan in 7 Easy Steps” which was to “Determine Your Market”. In Step 2 we covered “Who and What is Your Market”. Using Wholesaling as our investment strategy, we determined that our ideal property prospect was a distressed, vacant, ugly house with no mortgage or a low loan balance. Our ideal seller was a motivated seller who needs to sell and often needs to sell quickly. We also determined that our ideal buyers for these distressed properties were other real estate investors such as rehabbers, landlords, wholesalers and hedge funds who can pay all cash and can close quickly.

This month we’re going to pick up where we left off in Step #2 and determine “Where is Your Marketplace?” If we continue using Wholesaling as our investment strategy, you now need to determine:

• Where will you find motivated sellers with distressed properties for sale?
• Will you target your entire metro area to find these properties or only certain counties, townships, zip codes or neighborhoods?
• Will your buyers want to purchase homes in the areas where you have inventory?
• Are there certain areas you should avoid?

By answering questions such as these, you will quickly start to determine the marketplace where you will buy and sell your inventory of distressed homes. To help you answer these questions, click below to download and complete the… Read More→

It’s the beginning of the year. We all have resolutions, but they often fail. Why? Because we don’t ask the right questions before we dedicate ourselves to the success we want. Consider these questions:

• What do you need to keep you inspired?
• What is blocking you from success in real estate?
• Is it accountability?
• Is your personal life interfering with your professional life?
• Are you too negative?

At the beginning of 2014, I focused on goal setting. This year, I want to offer you simple techniques for creating and getting support with your investments.

Let’s begin with raising capital. Keep in mind that even great deals need ACTION ITEMS! Read More→

In our last article, we talked about Constructing Offers, so now we have to decide how to present them. The first step is to decide what your offer’s going to be. If you’ll remember, you can either lease option the property from the seller, you can buy it with owner financing, you can take it subject-to the underlying debt or sometimes you can pay all cash when you’re dealing with FSBOs.

You make this call by looking at the math on the property information worksheets as we discussed last month and deciding what your exit strategy is going to be. Are you going to stay in the deal or get out of the deal by flipping it on an ACTS?

Your next step, when you can get a YES on the property information sheets, is either: I will sell for what I owe, I will lease purchase, or I will con­sider monthly payments. Then it’s time for you to pick up the phone and call the seller to verify the facts you have are correct and to have a preliminary negotiation of what the seller has in mind. This is where scripts are very important, and you must get to the bottom line as to the seller’s true intent before you can make an appoint­ment. Many people who are new in the business go ahead and make the appointment without being clear about whether the seller’s really motivated or not. And, even if they were sometimes, it’s not clear what we’re going to do when we get there even if the seller is motivated. So, before I go any further, let me back track just a hair. Read More→

I recently had a telephone conversation with one of my students who asked me what I thought was going to be the next best strategy to use to do more deals in 2014. My student is thinking the market is making a real come back. He is very excited because he is seeing house prices starting to go up, house sales are increasing every month and he had just been told by a traveling Guru that the market has huge profit potential and the market is headed back to 2006 price levels just like it was before the crash.

I can truly appreciate his bright eyes and positive enthusiasm. This student is someone who spends time and money constantly in seminar land listening about the latest niche that will be the next million dollar method for investors to create wealth. I must admit that some of the most recent strategies being pitched could, if done using thorough research and use the correct paperwork could be profitable. My problem with all of these new strategies…. Most of these new strategies aren’t really new. Many have been around for years. The problem, many new investors quickly bore with each strategy as they hear about the next great money making idea that is making investors wealthy. Most of these new strategies will require large sums of money to learn and implement. As market conditions continually change another will soon appear and the investor is again quickly off in a different direction without perfecting the last. Read More→

If you’re a Baby Boomer or a Gen Xer, then you’re thinking more and more about retirement – mainly, how are you gonna afford it?  After all, we all know that Social Security is not much of a retirement plan.

This need-to-know desire is driving lots of folks to learn about real estate investing.  After all, more folks have achieved financial freedom from real estate than from all other types of investments – combined!

The question we’re continually asked is, “What’s the best way to learn how to successfully invest in real estate?”  Here’s a hint: All those TV infomercials are nothing but hot air.  Those “gurus” who come to town offering a “free” seminar are just snakes in the grass…but then, you already know this.

After 19 years of investing in real estate, we’ve learned that the two best ways to learn are 1) Meet with sellers and ask Pete Fortunato’s famous question: “Why are you selling such a nice house like this?”  2) Hang out with been-there-and-done-that investors.

Sure, neither of these ways is sexy, but they are incredibly effective.  Gotta add one other thing: You’ve got to do both a lot…once or twice just won’t cut it. Read More→

In Part One of this Article, we discussed what most people do with leads, a typical wholesale deal, and a few reasons why you might NOT buy a house. And just when things were getting good & was about to reveal how to STILL make money even when you DON’T do the deal, I had to leave you hanging and make you wait until this part of the article came out to reveal the secret. Sorry about that.  :)

But here’s where it gets interesting.  So keep reading, won’t you?

Typically, if you can’t get a deal negotiated with a seller (usually because they don’t want to accept your low, wholesale price offer), you’d be stuck. You’d either throw the lead in the trash, or you’d ask them if it would be ok to call them back in a few weeks to see how things are going, then remind them of your offer to buy at your low price.  Yeah, sometimes you’d get those offers accepted.  Sometimes.

So what do you do if you still want to profit on this deal that you’ve already spent some time on?

Here’s your answer.  Are you ready?  Good… Read More→

One of my favorite techniques for locating motivated sellers in my real estate investing business is to create direct mail campaigns targeting Senior Home Owners in my area. These homeowners are a good source of leads for my business for a variety of reasons.

After having bought and sold hundreds of properties throughout my real estate investing career, I have discovered that senior home owners may be interested in selling a property for many reasons. Most of the time these homes are in nice neighborhoods where people want to live.

One reason a senior home owner might want to sell would be that a spouse has passed away and the remaining home owner doesn’t want to continue living in the property alone. Or perhaps the senior home owner wants to move in with a relative or relocate to another state and sell their home. The homeowner may want to move into a smaller home or an assisted living facility. The home they have for sale may also have been a vacation property they owned or perhaps a retirement home they purchased and now they either don’t want to or are unable to live in it any longer. We have purchased homes that have been inherited by a senior home owner that they simply don’t want or need. Read More→