The Secret Weapon in Real Estate Marketing is Now… (Part 1)

Direct Mail. Craigslist. Bandit Signs. Websites. Emails. Phone Calls… And everything else that it takes to generate leads – in real estate (or anything else).

These are all fantastic sources, and should definitely be used in your marketing efforts in some combination.

But wait a minute! Even if you’re using ALL these methods already, you may still be missing out on another, just as powerful marketing medium… This ‘missing medium’ will work for you, whether you’re looking for sellers or buyers of property, private lenders, wholesalers, rehabber buyers, or whatever else you can think of!

Of course, this ‘Mysterious Marketing Medium/Media‘ to which I’m referring is: VIDEO!

Let Me Ask You Something… Ever watch a video on YouTube? I’m guessing your answer is yes. These days, you can watch video from practically anywhere – your home, your car, your office, the bathroom…anywhere! When I say ‘you,’ guess who else that includes? Your PROSPECTS & CUSTOMERS!

More and more people are watching videos about all kinds of stuff, and many times, they’re watching these videos on their smartphones. They’re looking for information… Education. And yes, entertainment. Do I have to bring up those hilarious & notorious cat videos again? :)

If you have some sort of solution so you can solve a seller’s strange or silly situation, you can – and should – explore how you can reach them by using video marketing to engage, inform, solicit, and offer them YOUR solution!

Here’s a very simple, obvious example of one way you can use video marketing for your benefit.

Let’s say you’ve done a beautiful rehab job on a house you’re getting ready to sell.  Right before you start showing this masterpiece, you grab your smartphone, tap the video/camera app, point it at the house, and start speaking while you give the viewer a ‘virtual tour’ of the property!

As you’re going through the house, you point out all the nice features you’re offering & how they’ll benefit the lucky person or family that buys this house. At the end of the video, you mention HOW they can get more information – either about the house itself OR the upcoming Open House EVENT, where you’ll have refreshments, tours, and be on site to show it off and answer any questions for them! You give them specific instructions on WHAT they need to do NEXT, and you make that very easy for them.

Next, you’d edit that video (if you need to), then upload that puppy to YouTube. After making a few ‘tweaks,’ you’d then PROMOTE it to your targeted audience using some methods we’ll get to later.

Now, imagine this: YOUR video, properly optimized, then timely presented so that it gets in front of hundreds of eyeballs who are actually LOOKING for a house like yours in the area where you’re offering it! Do you think you might get some results from that?

Do that for every property you’re selling, and you’re massively increasing your chances of success. In fact, when you use video marketing in your efforts, you’re practically guaranteeing your success, especially when you combine it with the other things you’re already doing!

OK, now that I have your attention and you’re starting to understand why Video Marketing is not only the New Secret Weapon, can you also see how it’s also such an important ingredient to add to your marketing recipe?   So make sure you read next month’s column, when I’ll show you some other massively powerful (yet fun and simple) WAYS to CREATE videos to use in your marketing. Using the methods I’m going to share with you, you’ll be able to market & sell anything – anytime, anywhere, to practically anyone! 

Oh, and I bet these methods are NOT what you think they are!

Sound good?  Great! We’ll see you right here next month!

To Your Success,

Tony Pearl