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A conversation with Elsa Palmer, Owner of VA Staffing, a new business member with Atlanta REIA. 

Hello Elsa and welcome to the Atlanta Real Estate Investors Alliance. Tell our membership a little about VA Staffing. Virtual Office VA Staffing was designed for today’s business professional in mind. We pride ourselves in offering top-notch results to business owners and employment opportunities for committed individuals who want to work from the comfort of their homes. We are a U.S. based company with trained VA’s located all over the country with a variety of skill sets. Whatever task you need done, we pretty much have you covered!

What exactly is a VA? A Virtual Assistant is a professional that provides virtual, or distance support from their home office, to their clients as an independent contractor instead of an employee. VA’s work from their own home offices, use their own equipment, and provide services to businesses, investors, entrepreneurs, executives, loan officers, realtors, or any other busy person or business. Projects or assignments are usually communicated through e-mail, phone, or fax. Whatever the project, information is transferred easily between the client and their Virtual Assistant. Virtual Assistants are entrepreneurs, highly skilled in their profession and able to have a powerful impact on the productivity of those they work with.

What can a virtual assistant do? Almost any task a regular assistant can do and more! For Real Estate Investors, we can do FSBO research and calls to obtain leads, yellow letter mailing and handling of yellow letter calls to obtain leads, post ads, handle buyer calls, and any administrative task you might have. We also offer advertising/marketing (traditional & online), web development, social media, newsletters, articles, blogging, SEO, affiliate marketing, book keeping, data entry, follow up calls, appointment setting, travel preparations, reputation management, answering service, and more for any business! Read More→

America’s BIGGEST Ponzi Schemers

Posted on July 31, 2013 by

When it comes to Ponzi schemers, Bernie Madoff and Lou Pearlman are rank armatures when compared to many of our elected officials.  Can you spell D-e-t-r-o-i-t?

A Ponzi scheme is a FRAUDULENT investment operation that promises to pay BIG returns to its investors.  Problem is, the investors are paid with money gotten from additional investors, NOT from profits made by the investment.  At some point, there aren’t enough additional investors to cover costs.  So the operation goes belly up, and the investors lose EVERYTHING!

Last week, Detroit declared bankruptcy.  It is the largest city in U.S. history to do so.  You see, Detroit owes its retirees $3.5 billion.  One small problem – Detroit is $3.5 billion light of having the $3.5 billion it needs.  In other words, the money promised to pensioners (police, firefighters, schoolteachers and government workers) isn’t sitting in a bank account somewhere.  Instead, money currently collected from taxes is being used to pay the retirees.  But because the city no longer has enough tax money coming in, they were forced to declare bankruptcy – which allows the city to clear ALL of its financial obligations and NOT pay its retirees.  Doesn’t this sound EXACTLY like a Ponzi scheme to you? Read More→

We’ve been managing rental properties and tenants for nearly two decades.  Over the years, we’ve learned TONS – mostly through the school of hard knocks! 

In the beginning, we were clueless – as green as the fungus between my toes.  In our middle phase of landlording, we often made things much more complicated than they needed to be.  These days, hundreds of tenants later, we’ve boiled down what we look for in a tenant to the ridiculously simple.

Here are the four things I need from a tenant: 1) Someone who will take good care of the property. 2) Someone who can comfortably afford to make on-time monthly payments. 3) Someone who is easy to deal with. 4) Someone who will be a good neighbor.

Let’s look at each of these four categories and explain why they are so important to landlords. Read More→

Last week, Kim and I drove to Savannah, Georgia to speak to the Savannah REIA (Real Estate Investors Association).  When teaching, in addition to presenting at a REIA’s monthly meeting, I do something most real estate investing teachers won’t do: I take the REIA members out to knock on sellers’ doors before the meeting.

Kim and I have built a very successful real estate investing business on the foundation of knocking on seller’s doors.  We don’t put out bandit signs (these are the “We Buy Houses” signs you see at intersections), we don’t do mail outs, and we have the WORST website in the world.

Lots of “gurus” TALK about knocking on sellers’ doors, but when it comes time to walk the walk, just try getting them into a neighborhood, out of the car and up to the door. Read More→

To steal a quote from Pete Fortunato: I have a very high opinion of my opinion.  I think that 99% of the time, I’m 100% right.  Welcome to Willieland!  Just imagine what beautiful Kim has to put up with every single day.

Real estate investors regularly call seeking our opinion about potential deals.  Too often, after we explain that their deal is probably a stinker, the “discussion” turns into more of an argument about what a good deal is and what it is not.  Let’s look at an example.

Since 2008, Fred has called about properties he puts under contract.   As far as I know, he has never taken my advice.  It seems he does one money-sucking, high-drama deal after another.

Last week, Fred called about a triplex he just put under contract.  Because the investment property is in a VERY bad area of town where gunshots regularly ring out, I advised him to run from the deal – even if the property was FREE!  Fred far from agreed, so back and forth we went. Read More→

Kim and I are headed to Tampa tomorrow to attend Pete Fortunato’s Acquisitions seminar.  Pete is THE BEST creative deal structurer we’ve ever met.  This will be the twelfth or thirteenth time we’ve taken this course!

This raised a question from a fellow real estate investor: Why do you attend so many real estate investing seminars?  You’re already successful.  Don’t you think seminars are just a big waste of time and money?

Learning is NEVER a waste of time or money – especially if you’re learning from GREAT been-there-and-done-that investors. 

For example, last month a fella called with a landlording issue.  He (let’s call him “Tom”) bought his daughter a home some years back.  She had moved out two years ago.  Because Tom owed a lot more on the house than it was worth, he couldn’t sell it, so he decided to turn it into a rental.

Despite absolutely NO training, Tom – with a wave of a magic wand – became a landlord.  After all, he was a pretty smart guy – so what could possibly go wrong?   Read More→

Dang It – Just Sold Two Homes!

Posted on July 7, 2013 by

Most folks think real estate investing is about buying, then selling a house, and walking away with a big pile of cash.  This is known as “flipping.”

If your goal is to AVOID retiring wealthy, then flipping is definitely the way to go!  The government steals nearly half of a flipper’s profits, and the flipper often foolishly spends the other half on important things like vacations, boats, watches, cars, etc.

On the other hand, if your goal is to be financially free – to be able to do what you want, when you want, where you want, why you want – then CASH FLOW is king.  In other words, you want to KEEP your investment property and put someone in the home who will take good care of it and send you monthly mailbox money.

This is why, as a real estate INVESTOR, when a property sells, it hurts, and it hurts bad!  Sure, you gain a pile of cash, but you LOSE your all-important cash flow.

Remember – cash can be a very dangerous thing as well as a huge obstacle to achieving financial freedom.  Cash can make you stupid – especially if you are young!  It’s way too easy to turn a pile of cash into a shiny red thing that honks and drops like a rock in value the second you buy it! Read More→

Austin Boston Berry (aka Austin Boston) bought his first investment property about two weeks ago.  It’s a nice four-bedroom, two-bath, all-brick home on Grassdale Road in Cartersville, Georgia.  And here’s the best part – Austin Boston is only twenty-four years old!

The key to Austin getting this deal was his tenaciousness.  He stayed after this deal.  He met with the seller on a regular basis.  Kim described Austin as being a little bulldog – and because he’s a Georgia Tech grad, he didn’t like this moniker one bit!

But what if, because he didn’t have a contract to use, he didn’t give the seller a written offer?  It’s likely he would have lost this deal.    

Most folks think the scariest part of real estate investing is meeting with sellers.  It’s not.  It’s when you make an offer to a seller and the seller says…YES!

What’s so terrifying about the seller saying yes?  It leads to the all-important question: What do I do next?  So what DO you do next?  You document what you and the seller just agreed to: You write up a contract.

Contract?  What kind of contract?  Where do I get a contract?  What needs to be in the contract? These are common questions we’re regularly asked.  Here’s another: “What if I sign a contract with a seller but then change my mind because there’s something wrong with the house, or I can’t get financing, or I find a better deal…how do I get out of the contract AND get ALL of my earnest money back?” Read More→

Download The Profit Newsletter for July 2013 (PDF)
The July 2013 Edition of
The Profit is Ready for Download!

The Profit - July 2013 - High Quality PDFThe July 2013 edition of The Profit Newsletter has arrived just in time for our 3rd Annual Vendor Trade Show and 3 Year Anniversary Celebration. The Profit Newsletter is now ready for download as a High Quality PDF or Low Res PDF (for slower devices) format. The Profit is the official newsletter of the Atlanta Real Estate Investors Alliance (Atlanta REIA) and is a digitally delivered, interactive newsletter for new and seasoned real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices with a PDF reader. Many of the articles and ads in The Profit contain many hyperlinks you can click or tap to visit websites, watch videos, listen to audios, download content, send emails, comment on articles, share socially and much more! And yes, The Profit is “print ready” for those who still like a paper newsletter. Be sure to Subscribe to The Profit Here so you don’t miss a single monthly issue.

Download The Profit Now!
See AtlantaREIA.com/The-Profit/Newsletter-Archives for our past editions

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Choosing a Good Domain NameChoosing a great domain name (aka “web address” or “URL”) for your business and company website can be just as important as choosing your company name. In fact, when I am thinking about starting a new company or online venture, I often choose my domain name first since finding an excellent domain name that is not taken is often more difficult than choosing a good company name. Additionally, a well-chosen domain name is often more recognizable and memorable than my company names which may not be the same as my domain names.

If you plan on putting your domain name on all of your online and offline marketing material as I suggest, your domain name will often be the first thing people see and remember when viewing your marketing material and visiting your website. Therefore, your domain name is a crucial part of your business’s unique brand and identity online. So choosing the right domain name for your business is very important, so choose wisely.

For the purposes of this article, you need to choose a domain name you can use to establish your business’s unique identity and allow your prospects and customers to easily find you online. Read More→

Working Asset Protection

Posted on June 27, 2013 by

Recently, I heard a talk show host say that all properties should have their own LLC and that a corporation should own all of the LLCs so that it will be the umbrella under which the LLC’s are safe.

Let me offer another point of view that, after years of experience, I can say has worked for me and for people whom I coach on a daily basis.

The reality is that an LLC for each property is impractical. The main reason is that each LLC would have it own tax return. This gets costly and tedious.

Compromise is the solution: Why not have a 3-in-one LLC that covers the good, the bad, and the ugly? Hear me out–an LLC is good because if someone tries to sue, by law the person has to take all or nothing; he cannot cherry pick. If you have a property that you just bought and it turns out to be a liability, it will balance out the GOOD property. And, the UGLY is a property whose cash flow is barely at fair market value.

If I am doing the buy, fix, and sell, this is an easy system. If the LLC is for long term holds and all the properties are “great”, then I have a chance to lose everything in that LLC. In this case, I create another LLC. Read More→

Working an effective short sale can seem impossible if your Seller is not providing you with accurate information.  The very first thing I require from all Sellers is a ‘complete’ Seller Information Sheet.  My Seller Information Sheet is customized to specifically catch every pertinent fact about the Seller and the house.

Below are several things that I need in order to review the deal and determine my exit strategy as an Investor and/or Realtor. Read More→