Author Archive
A Fast, Easy, and FREE Way to Fill Your Pipeline Full of Deals, Part 1
Posted on March 26, 2013 byHow’s it going? I was recently talking with someone about a real estate deal he was working on. After listening to him for a couple minutes, something became painfully clear to me:
He was obsessed with this ONE deal because he didn’t have a good, consistent, reliable SYSTEM of bringing in more real estate leads for him to work with.
As a result, he was trying to beat a dead horse, or, for those of you who are sensitive to that kind of talk – he was trying to put a round peg in a square hole and pushing to make a deal out of one that really wasn’t.
Ever have that happen to you? Yeah, I didn’t think so.
There’s a Terrible disease that can infect a real estate investor, new or experienced.
It’s called, “One-Deal-Itis.” This is a condition that will kill your wealth, sap your motivation, and suck up all your time and energy faster than a visit from your in-laws.
One-Deal-Itis is when you don’t have (m)any leads coming in your buying pipeline, and you’re stuck on ONE deal, trying to make it work, when your time & efforts would be much better invested elsewhere. Don’t let this happen to you! Read More→
The Best Deals To Do in Real Estate in 2013 & Beyond! – Part 3
Posted on February 28, 2013 byTo Deed…Or NOT To Deed? THAT Is the Question
(When Buying Real Estate)
Welcome back again! If you’ve been keeping up with my last 2 articles, you’ll remember that we’ve been discussing one of the best strategies for doing deals in 2013 & beyond – Wholesaling Pretty Houses!
This type of deal is most advantageous for you, the investor, to do when you’ve come across a house that’s overleveraged or has very little to no equity. Rather than walk away from the deal because you believe there’s no money to be made, you simply get an agreement from the seller to find a qualified tenant buyer to occupy the property on a rent-to-own basis (aka lease purchase) & have the tenant-buyer make the mortgage payments until such time as they’re able to buy the house outright with a new loan and there’s enough equity in the house to justify them doing so. You would collect your money from the tenant buyer as an assignment fee for getting them in to this house buying opportunity that you’ve negotiated. Make sense?
Naturally, you would then be completely OUT of the deal from that point on. Why would you want to stay in? There’s no more money to be made, so it’s best that you collect your money (usually $5k+) and get out quickly.
So let’s take a moment to look at some types of deals where you WOULD want to stay in & why. Read More→
The Best Deals To Do in Real Estate in 2013 & Beyond! – Part 2
Posted on January 30, 2013 byWelcome back! If you read Part One of this article, you know that we covered the other different types of popular real estate deals that most people do, and the biggest problems with them these days. Then we talked about how advantageous it is to do the new type of deals: Wholesaling Pretty Houses!
But we still have a few important things to cover, so let’s pick up where we left off…
Once you agree on the deal & terms with the seller, you get all the paperwork signed & closed at either a title company or attorney’s office. No exceptions. You’ll want that legal backup in case the seller conveniently forgets what they agreed to later.
So now you’ve got a deal under contract & all the paperwork signed. What now? Simple. You get it ‘sold’ as an opportunity to a tenant buyer who: 1. Has a decent chunk of money to put down (typically $5,000+/minimum), and 2. Can afford the existing monthly mortgage payments. Read More→
The Best Deals To Do in Real Estate in 2013 & Beyond! – Part 1
Posted on January 1, 2013 byAs I write this, it’s coming up on the end of 2012. The real estate market is still crazy, and there are a lot of questions in people’s heads as to what the market is going to do. What else is new?
Ever since I first got in to real estate investing, back in 1996 (wow!), the market has ALWAYS been changing. So that’s NO excuse not to get involved & do some deals. The KEY is to just recognize WHAT the best strategies are to use at the moment, then learn all you can about them, and – most important of all – ACT on what you learn!
Winners with tiger blood running through their veins will tell you that CHANGE (and chaos!) just creates more opportunity, and the real estate market right now is certainly no exception. It used to be that the hot things in real estate were: Wholesaling, Short Sales, Rehabbing, and of course, the related “Get the Deed” system, where you take over existing houses ‘Subject To’ the existing mortgage. Read More→
Quick Start Guide to Real Estate Investing – How To Get Started… Again
Posted on November 28, 2012 bySince we just finished our 5-part journey of “Real Estate + The Internet = The Perfect Marriage,” (see previous issues) we’re going to do something a little different in this article. We’re going back to the ‘Old School’ style of real estate investing.
Specifically: How To Get Started in Real Estate Investing… Again!
The great thing about technology is that it really helps you leverage your time. When set up correctly, you can have computers & systems do a lot of the work FOR you, and that’s wonderful! However, it takes time, thought, money, and reliable technology. And that’s just to get it set up!
But what if you don’t have the time or money to do all that? What if you’re just starting out? … OR what if you’re just starting out… Again? Read More→
Real Estate + The Internet = The Perfect Marriage, Part 5 – Fast Traffic
Posted on November 1, 2012 byWelcome back! We’ve come a long way so far, and made a LOT of progress. But we’re not quite done yet, so listen up…
In our last article, you got a great introduction to Keyword Research, SEO (Search Engine Optimization)-both On-Page and Off-Page (remember?), and how to get started on getting a ton of FREE Traffic to your website.
Go back to last month’s issue for a refresher on that – it’s worth the read.
So now we come to the next part, and that is:
How to Get a Ton of Laser-Targeted Traffic to Your Site-FAST!
Before we embark on this particular adventure, I need to set the stage properly. It’s important that you have your On-Page SEO stuff taken care of first. Again, On-Page SEO is what you do ON your web page that makes it optimized for that particular keyword. This includes putting the keyword in the first and last sentence of that page, bolding it a time or two, italicizing it, underlining it, and all that other stuff we covered in the last article. Read More→
Real Estate + The Internet = The Perfect Marriage, Part 4 – Traffic
Posted on September 25, 2012 byOk, you’ve built your site. You have it all set up, targeting your proper audience. You have a freebie give-away, such as a report, video, or guaranteed offer on their house, and all they need to do to get it is give you their name, email, and phone number.
So you’re ready for the next step…
Now you just need some people to see it. This is called ‘Traffic.’ It’s the lifeblood of your website. It’s the first step in your marketing funnel – Generate Prospects. Without eyeballs on your site, you’re done. Might as well not even have a site to begin with!
But you do have a site, so let’s get you some targeted traffic, shall we?
“If You Build It, They Will Come,” says the mysterious voice from the movie “Field of Dreams.” Well, that quote was made well BEFORE the internet was really made available to anyone. If your site isn’t set up properly, no one is gonna come, believe me.
So how do you get the traffic? Well, that’s the fun part, isn’t it?! And I’m going to get you started. So, here we go… Read More→
Real Estate + The Internet = The Perfect Marriage, Part 3
Posted on September 5, 2012 byHello again! Picking up from where we left off last month, we were discussing how almost everyone now has a smartphone, email, Facebook, and they read their text messages within 5 minutes of getting it. We also discussed how most other types of traditional media are on the way out: Yellow Pages, newspapers, etc. Basically, everyone is using the internet these days.
So if you’re in business, you need to not only BE on there, you also need to position yourself correctly AND take advantage of the emerging technologies that your prospects are using to possibly find you. This includes having an optimized, converting website. Please look at Part 2 of this series to see what needs to be on your site. Contact me if you need help with this.
So, I’d suggest you get that website set up first. Use the ideas that were presented earlier to get your content together, and ALWAYS try to answer the main question your visitor is asking himself as he looks at your site: “What’s in it For ME?”
After you have your site together, you can take that content and use it to set up your Facebook Fan Page. Again, do a Google search on a recent post to see how this is done, because there’s not enough space in this article to teach you. But basically, you’ll just sign in to your existing Facebook account & set up a Fan Page from there. Look for the links. Read More→
Real Estate + The Internet = The Perfect Marriage, Part 2
Posted on July 30, 2012 byOk, let’s have a quick review from where we left off last time: In our last article, we covered how almost everyone is online these days. Most people you know have email. They have Facebook. Some have Twitter and other ‘Flavors of the Week.’ In addition to that, more and more people are using their Smartphones (iPhones, Droids, Blackberrys, etc.) to get online.
Let’s face it: Traditional advertising media, such as the Yellow Pages, newspapers and the like are dying a slow death as the internet continues its surge in popularity and ease of use. Quick test: When was the last time YOU used the Yellow Pages? Can’t remember? That’s what I thought.
So now that we’re back up to speed, let’s get right to it. I’ll start off by stating the obvious fact, for those who might be a little slow today:
If You’re in Business, You NEED to Have an Online Presence!
…Or you won’t be in business for long. You need to have a website. We’ll cover what needs to be on it in a second. Some other essentials you’ll need: Email. A simple contact form. And definitely a Fan Page on Facebook. There’s more, but let’s start with those for now… Read More→
Real Estate + The Internet = The Perfect Marriage
Posted on June 25, 2012 byHello, my name is Tony Pearl. I’m a successful veteran real estate investor who has done a lot of deals but got bored with it all a few years ago and started ‘playing around’ with marketing on the internet.
Translation: When the crap hit the fan and real estate started sucking in 2008, I had to do something else to put food on the table, and I chose the internet.
It is my pleasure to bring you the ‘inside scoop’ on how things are progressing for me and other real estate investors who are successfully going online to get buyers, sellers, private lenders, and almost anyone or anything else you can think of to use in our businesses… and how you can do the same! That’s what this column, “Pearls of Wisdom,” is all about.
So unless you’ve been living like a cave man these past few years, you’re surely aware of how almost everybody is online now. Think about this: Who do you know who DOESN’T have at least the minimum requirements of an email account or Facebook profile? It would probably take you a minute to come up with a name, am I right? Exactly. Read More→
