In the first two parts of this article, we covered a few nice things like wholesaling, when & why you might not do a deal, and then how to make money even when you don’t buy a house.

The big secret I revealed in the last article was: You SELL the leads of the houses you don’t buy.

Now Your Question Is: “Ok. It makes sense! But HOW do I sell these leads?” Good question! 

Again, let’s keep this simple.  I suppose you could go and build a squeeze page, make a sales funnel, put up ads on Facebook or Adwords, etc. But don’t. Please. What a waste of time – especially at this point. Let’s keep it simple, ok?

Instead, why not just make a few phone calls to some of these local people? Ring a few Realtors. Call a couple of contractors. Get the Interest of some Investors. Dude – Dial for some Dollars!

Go on Google & do a search for “YOUR CITY Realtor” or Contractor. Or do a search for “We Buy Houses CITY”. Ex: “We buy houses Seattle”

Write down the phone numbers of the results you get. I suggest at least a list of 10. Then start calling & talk to them. Need a script? Fine! I’ve got you covered…

When they answer, ask them something stupidly simple, like:

“Hi! Do you buy houses in CITY”? (for investors)

“Hi! Are you a Realtor in CITY?” (for Realtors)

“Hi! Do you do home repairs in CITY? (for Contractors)

Remember: Keep it SIMPLE! Start out by asking the most stupidly-obvious question you can think of… and that’s it!  Why? Because it’s EASY, it immediately QUALIFIES them, and it will most likely start you off on the right foot: With a YES answer!

Then, you’d say something like, “Great! Are you taking any new business right now, or are your hands full and I should call someone else?”

Ha! This question both Gets Their Attention AND Arouses Their Curiosity, right?

If they have half a brain, they’ll answer “Yes.” So next, you’ll say, “Fantastic! I happen to have a few LEADS that I’ve gotten that definitely need your services, and I’m looking for the right business or person who can handle these leads.” And here comes the mouth-watering closing question: “Would YOU be interested in these leads?”

After they’re done drooling on themselves, they’ll most likely reply with a big, fat “Yes!” Or… they might have a question or two. So answer those questions. You might also want to give them a simple explanation of how you get your leads if they ask.

Then, you say, “Ok, It costs me about $XX (ex: $50) for my marketing costs for each of these leads, and all I’m looking to do is really just get my marketing costs back. Is that fair?”

From there, you’d simply negotiate the terms of when & how they get and pay for these leads.

Of course, not every call you make will be a winner. There are some cheap bastards out there. There are people who just don’t understand the value of what you’re delivering to them. For those people – when they say no, or try to complicate things for you, simply say something like, “You know what? I don’t think that this will be a good fit for us. Thanks for your time & take care!” Then call the next one on your list!

See how simple that was? Easy-peezy, lemon squeezy!

What you’re really looking to do here is not just sell a lead or two to them, you want to establish a Mutually-beneficial RELATIONSHIP with this person. You want to be able to sell them all the leads they can handle, consistently.  It helps if this person is friendly & happy to be working with you.

This will help with your cashflow AND give you outrageous confidence to go out there & do more marketing.

Think about it: If you KNEW with absolute certainty, that you’d be getting paid a minimum of $50-$500 for every single lead you generated, HOW MANY LEADS would you want to get?? (Insert your answer here)

In closing, I just wanted to remind you to Keep It Simple. Take Action. Stay Consistent in your efforts. And you’ll be successful – whether it’s using this strategy, or another… or both!

Thanks for reading all three parts of this article, and I wish you MUCH SUCCESS!!!

Tony Pearl