Archive for Articles

Here it is almost the end of another year and it’s time to ask yourself again, was this a prosperous year for you or not? If you feel that you haven’t had as prosperous of a year as you might have wished for you may want to ask yourself what you could possibly do differently next year to achieve your financial goals. 

What are you thinking might be your problem or don’t you think about it? Did too much life get in the way, or were you too busy to make offers? You didn’t make offers because you couldn’t find any good deals, or you couldn’t find the money you needed to complete but a few transactions, if any? Did you have too much competition in your area, or were the prices simply too high and good deals evaded you because other investors got to the good deals before you and scooped up those good deals? Whatever your reason don’t you think it’s time to come up with a new plan that will allow you to capture some of those good deals others are so proud of?

In just a few weeks it will be time to make another New Year’s Resolution so if this hasn’t been what you had imagined as your most prosperous year, I thought this would be the perfect time to think about making some changes in your real estate business. One thing I can tell you for sure, there are good deals everywhere you look. There are plenty of good deals if you know what to look for and understand how to profit from the deals you find. So let me ask you, what does a good deal look like? Could it be a good deal simply because of the price you have to pay for the property? Could it be a good deal because of the payment amount you can negotiate with the sellers that will allow you to cash flow the property? Could it be a good deal because of the neighborhood the property is located in? All of these can be good reasons why you might have a good deal. It’s a good idea to know why any deal you do is a good deal in your eyes. Read More→

Last year at this time, we were all wondering what was going to happen to the market.

My prediction? I knew that things were looking up, and guess what? I have good news.

Here is the update for Atlanta’s 10 county area:

  • sales are up
  • number of participating counties is up
  • prices are moving up
  • AND, most importantly:

The bottom has come and gone in Atlanta.

The sellers’ market is changing. I am seeing more sellers asking premium prices for their properties. But that is not going to happen. The biggest reason is the people giving out the money are not willing to risk a 15% increase in prices in 3 months.

Where are YOU RIGHT NOW?

Consider this: Unless you are out working the field right now, you are missing out.  ALL housing price points are moving in Atlanta, and these are transactions are going on as you read this. If you are serious, YOU need to be: Read More→

Hello – Nice To See You Again!  Here’s what you’ve learned in the first 2 parts of this article:

  1. How important it is to have a website, if you’re in business in the 21st Century.
  2. There are so many things you can do with it, like get more business, educate your consumers, entertain an audience, inspire your community, link it to Facebook, etc… and that’s just scratching the surface.
  3. We also discussed HOW and WHERE to actually get a website up & running quickly – all for either FREE, OR almost free (inexpensive).
  4. We identified the first few steps you need to take on the road to having a nicely-performing, lead-generating website for your business.

Ok, with the quick review out of the way, I have a question for you: Have You Done Your Homework?  If you recall, I’d given you two choices: 1. The free route (to learn how to get started), or 2. The paid route, if you’re running a business or want a ‘legit’ site.   

If you’ve wisely chosen the legit/paid route, you should have picked a domain name and bought it by now! Remember?  You should also have gotten your Hosting Account set up.

You… did that, right? Read More→

Download The Profit Newsletter for November 2013 (PDF)
The November 2013 Edition of
The Profit is Available for Download!

The Profit - November 2013 - High Quality PDFThe November 2013 Edition of The Profit Newsletter is available for download just in time for our Atlanta REIA Main Meeting on November 4th. You can download The Profit Newsletter as a High Quality PDF or Low Res PDF for slower devices. The Profit is the official newsletter of the Atlanta Real Estate Investors Alliance and is a digital, interactive newsletter for new and seasoned real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices with a PDF reader. Many of the articles and ads in The Profit contain many hyperlinks you can click or tap to visit websites, watch videos, listen to audios, download content, send emails, comment on articles, share socially and much more! The high res version of The Profit is “print ready” for those who want to print the newsletter on their home or business printer. Also, be sure to Subscribe to The Profit Here so you don’t miss a single monthly issue.

Download The Profit Now!
See The Profit Archives for our past editions.

Read More→

Reggie BrooksWhen I began my career as a real estate investor in 1985, I stumbled across a little known area of real estate that had the potential to make us a ton of money. This was an area of the market that went unnoticed by most people. This was the area of abandoned properties.

How To Profit From Abandoned Properties

You might pass these properties on a daily basis, but just never paid much attention to them. You could be passing up hundreds of thousands of dollars in profits! These are properties that the owner has walked away from for whatever reason. It could be a divorce situation, an illness, a death in the family, a job relocation, or any number of other reasons. Do we care why? Absolutely not! Don’t waste your energy trying to figure out why sellers do what sellers do. Read More→

Five Marketing Musts

Posted on October 30, 2013 by

When it comes to 800 Pound Guerilla Marketing, I have learned that the number of motivated buyer and seller leads I am able to generate only seem to be limited by the time, effort and creativity I put into the marketing process, rather than how much money I spend.

When I put in the time, effort and creativity needed to successfully market my real estate investing business, the leads come pouring in on a steady and predictable basis. When I slack up, the leads often start to dry up rather quickly.

Over the years, as I came to this realization, I created a few personal marketing rules or “marketing musts” to help keep me and my marketing efforts on track so I can consistently generate a steady stream of incoming buyer and seller leads.

I wanted to share these “Five Marketing Musts” with you in hopes they might positively influence your future marketing efforts and real estate investing success… Read More→

Building a Better Blog

Posted on October 30, 2013 by

“I’m writing a book. I’ve got the page numbers done.” ~ Steven Wright

Last month, if you’ll remember, I talked about starting a blog. I began with a reality check, which I’ll repeat here: Blogging can be a great marketing tool, but it takes a lot of work to keep one up. And don’t expect riches!

I gave you four other tips as well: make sure you have something to say, know your goals, identify your audience, and read other blogs. Those tips are just as important when you sit down to write individual posts, too.

Remember my second cousin Flora, the cat lady? I told you about her last month. She has a blog called “Cats.” I’m afraid it’s not very good. The background is hot pink, the text is yellow, and there’s a hamster dancing around in the corner. As soon as you enter the site, you hear the song for the Chicken Dance. I’m pretty sure she has posted every single picture she’s ever taken of her 34 cats, including the pictures that are blurry and underexposed. Plus, she adds lots of kitty pictures off the web. Oh, and a recipe for Flora’s Skinny Butterscotch Potatoes. And that was just yesterday.

Thank goodness she only posts about three times a year! Read More→

The Right Title Company

Posted on October 30, 2013 by

When discussing investment real estate everyone focuses on finding deals, locating financing, remodeling, selling, etc. Few people speak about the importance of a title company. Not only do you need a title company that closes real estate transactions but that closes investment real estate transactions. Most people believe that any title company will close any transaction but that is not true. Title companies will usually only close transactions that they are comfortable insuring. They are also able to only close transactions that their underwriters will approve.

Opening escrow at the wrong title company can cost you a deal. When interviewing a title company you want to know if they close investment real estate transactions. Also, make sure they will close an assignment contract, double assignment contract, a double close, a wrap, a subject –to, etc. Surprisingly, title companies that do not deal with real estate investment type transactions may not be aware of what some of these are or how to close them. All the transactions mentioned here are fairly similar with settle differences that can allow one title company to close and another title company to not close. Of course, you have to do your part and make sure the contracts are in order.  Read More→

Choosing the Road to Wealth

Posted on October 30, 2013 by

More people are becoming millionaires today than ever before in the real estate business. So what makes these wealthy entrepreneurs so different? They chose the road to wealth and real estate as the vehicle to get there.

When choosing the road to wealth, there are some important distinctions that set the truly successful people apart from everyone else. Some of these include the ability to visualize a specific outcome, pursuit of a dream, constant motion and a relentless determination to reach the goal. Giving up is not an option. Like the saying goes, “Quitters never win; winners never quit!” 

I have found in the real estate business that there are two kinds of people, the “doers” and the “wannabes”.  There are truly focused folks who get up every morning with a clear and defined direction who want to make their business work no matter what it takes. They pursue their dream relentlessly and continue to grow on a daily basis, garnering all the education they can along the way to take them even further along in their business. 

Then there are the people who go to seminars or buy books and tapes and do absolutely nothing with them once they get them home. I have personally witnessed this over and over again.  They have one excuse after another why they can’t do this business.  For them, the status quo is the easy way in any situation. Read More→

Making the Impossible Deals Possible

Posted on October 30, 2013 by

A realtor asked me to talk about a real-world example of a recent deal we did that demonstrates how we make impossible deals possible.  No problem, but I ask one favor: As I describe the homeowner’s situation, BEFORE you read how we structured the deal, think about how YOU would have done it!

The seller had a three-bedroom, two-bath home in Acworth, Georgia.  The property needed zero work – it was beautiful!  Fair market value was $60,000.  His mortgage balance was $92,000 – making him $32,000 upside-down in the property.  The home would rent for $850 per month.  His mortgage payment was $925 per month – a $75 negative cash flow.  At the time, the home was vacant and costing the owner over $1,000 per month.  The financial drain was killing him.  One last thing: The owner HATED tenants!  His last two tenants all but destroyed his investment property.

The owner just wanted done, but he wouldn’t consider doing a short sale or letting the home go back to the bank.

Can you make this impossible deal possible?  What if I told you that structured creatively, this deal will make you $200 per month, risk-free…with a tens-of-thousands-of-dollars bonus at the end?  Please take a few minutes to structure this deal.  Read More→

Locating Prospects

Posted on October 30, 2013 by

Last month, I said we were going to spend the next few issues going through an ACTS or Sandwich Lease Option deal. The first step is locating prospects, and that’s what we’re going to cover here.

Actually, this is one of the easiest steps in the multiple steps of getting through a deal and getting your first check. Today, my team does nothing but call FSBOs to get more leads than we can handle, and in fact, recently have added more manpower because we can’t cover all the leads we get from calling the ads that sellers run online and from some off line sources as well.

Now, when I say my team, that’s actually one virtual assistant (VA) calling For Sale By Owner ads she finds online on a handful of websites. She does the research to find the websites like Craigslist and a few other sites where For Sale By Owner ads are run in our city. Then she calls them and fills out the property information sheet located on the Gold Club under Resources/Forms and Agreements. And in fact, you’ll also find a 17 minute video there under Training/Residential Real Estate/Lesson 74 where I went through the property information sheet with the purpose of you sending it to your virtual assistant to train them on how to properly fill out the form. Read More→

IMPORTANT: Private Money and Cash Flow

Posted on October 30, 2013 by

One of the most important rules to remember is that…
Cash Flow Starts and Stops a Business

As my career has matured, I have realized that the best way for me to grow my business is by making others wealthy — making YOU wealthy. I want you to learn from my mistakes and enhance your life and your business. I know that you can do it with certain essentials in place.

This is why I want to share with you some fundamentals about how to get private money.

First:  Qualify Them

Not everyone is an investor, and you need to know who will be the best prospect for you. Here are some qualifications to look for in potential lenders:  Read More→