Author Archive
The Secret Weapon in Real Estate Marketing is Now… (Part 1)
Posted on May 2, 2014 byDirect Mail. Craigslist. Bandit Signs. Websites. Emails. Phone Calls… And everything else that it takes to generate leads – in real estate (or anything else).
These are all fantastic sources, and should definitely be used in your marketing efforts in some combination.
But wait a minute! Even if you’re using ALL these methods already, you may still be missing out on another, just as powerful marketing medium… This ‘missing medium’ will work for you, whether you’re looking for sellers or buyers of property, private lenders, wholesalers, rehabber buyers, or whatever else you can think of!
Of course, this ‘Mysterious Marketing Medium/Media‘ to which I’m referring is: VIDEO!
Let Me Ask You Something… Ever watch a video on YouTube? I’m guessing your answer is yes. These days, you can watch video from practically anywhere – your home, your car, your office, the bathroom…anywhere! When I say ‘you,’ guess who else that includes? Your PROSPECTS & CUSTOMERS! Read More→
Turn Your TRASH Into CASH – How to Make More Money by Selling The Leads You Get… Even if You Don’t Buy The House! – Part 3
Posted on February 28, 2014 byIn the first two parts of this article, we covered a few nice things like wholesaling, when & why you might not do a deal, and then how to make money even when you don’t buy a house.
The big secret I revealed in the last article was: You SELL the leads of the houses you don’t buy.
Now Your Question Is: “Ok. It makes sense! But HOW do I sell these leads?” Good question!
Again, let’s keep this simple. I suppose you could go and build a squeeze page, make a sales funnel, put up ads on Facebook or Adwords, etc. But don’t. Please. What a waste of time – especially at this point. Let’s keep it simple, ok?
Instead, why not just make a few phone calls to some of these local people? Ring a few Realtors. Call a couple of contractors. Get the Interest of some Investors. Dude – Dial for some Dollars!
Go on Google & do a search for “YOUR CITY Realtor” or Contractor. Or do a search for “We Buy Houses CITY”. Ex: “We buy houses Seattle” Read More→
In Part One of this Article, we discussed what most people do with leads, a typical wholesale deal, and a few reasons why you might NOT buy a house. And just when things were getting good & was about to reveal how to STILL make money even when you DON’T do the deal, I had to leave you hanging and make you wait until this part of the article came out to reveal the secret. Sorry about that. :)
But here’s where it gets interesting. So keep reading, won’t you?
Typically, if you can’t get a deal negotiated with a seller (usually because they don’t want to accept your low, wholesale price offer), you’d be stuck. You’d either throw the lead in the trash, or you’d ask them if it would be ok to call them back in a few weeks to see how things are going, then remind them of your offer to buy at your low price. Yeah, sometimes you’d get those offers accepted. Sometimes.
So what do you do if you still want to profit on this deal that you’ve already spent some time on?
Here’s your answer. Are you ready? Good… Read More→
Turn Your TRASH Into CASH – How to Make More Money by Selling The Leads You Get… Even if You Don’t Buy The House! – Part 1
Posted on December 30, 2013 byNot too long ago, I wrote a sweet 3-part article on how to fill your pipeline full of leads & deals. I hope by now that you’re using that advice to get lots of leads coming in that you can work with. If not, then go back & read it again!
And now that you (hopefully) have leads coming in, it’s time to introduce you to a new technique to make money. I’m going to try to keep this brief, because this technique is very simple, and we don’t want to complicate it. Don’t do like I did in the beginning & over-think this.
It works & it works well – IF you simply take action & DO it!
Here’s The Problem: As you begin to market for sellers of houses (motivated or not), you’re going to come across a lot of various stories, situations, and circumstances. Sometimes, you might find that you’re not able to buy the seller’s house or do business with them. There are a lot of reasons why this is possible. Read More→
How to Make a Website For Fun or Profit – Part 3
Posted on November 26, 2013 byHello – Nice To See You Again! Here’s what you’ve learned in the first 2 parts of this article:
- How important it is to have a website, if you’re in business in the 21st Century.
- There are so many things you can do with it, like get more business, educate your consumers, entertain an audience, inspire your community, link it to Facebook, etc… and that’s just scratching the surface.
- We also discussed HOW and WHERE to actually get a website up & running quickly – all for either FREE, OR almost free (inexpensive).
- We identified the first few steps you need to take on the road to having a nicely-performing, lead-generating website for your business.
Ok, with the quick review out of the way, I have a question for you: Have You Done Your Homework? If you recall, I’d given you two choices: 1. The free route (to learn how to get started), or 2. The paid route, if you’re running a business or want a ‘legit’ site.
If you’ve wisely chosen the legit/paid route, you should have picked a domain name and bought it by now! Remember? You should also have gotten your Hosting Account set up.
You… did that, right? Read More→
How to Make a Website For Fun or Profit – Part 2
Posted on October 30, 2013 byWelcome back! In Part 1 of this article, we covered how crucial it is to have a website if you want to sell/educate/entertain/enlighten/etc. just about anything to anyone in the world in the current century. We also discussed HOW to actually get a FREE, performing website up & running quickly.
Having a free website is great! You get to put some content up for the world to see. You start to learn how to add images, videos, etc. to your site. You can get people to add comments to your site. And you can quickly gain confidence on how all this internet “stuff” works.
This is particularly an attractive option IF you don’t run a “real” business, or if you’re only concerned with sharing your thoughts or ideas with the world. So if you’re happy with that, great! You can stop reading now.
However, if you DO run a legitimate business, or if you’re interested in making money or being perceived as legitimate… or if you want to learn how a true website is made these days, then keep reading! Read More→
How to Make a Website For Fun or Profit
Posted on October 5, 2013 byIf you want to sell/educate/entertain/enlighten/etc. just about anything to anyone in the world these days, you can and should have a website. No matter what you do, you will be able to reach and communicate with anyone you desire with this incredible tool.
But how do you make one? What do you put on it? What do you say?
And how do you add those cool videos and funny pictures of cats on there that everyone loves?
Yes, these are the questions I often hear people ask. And today, I’ll do my best to answer them for you!
To begin, you need to ask yourself: WHY do I want a website, and WHAT will I be doing with it?
Well, I’m happy to say that I have the answer for you, and that answer is: “It depends.” Read More→
How to Get a FREE Phone Number to Use in Your Business – Part 2
Posted on September 2, 2013 byWelcome back! Here’s what we covered in the last article: Why the PHONE is an essential element of your marketing and why there’s a big need for several different phone numbers for various reasons and functions for your business.
We also mentioned how having several phone numbers can add up to be an expensive ongoing cost that adds to your monthly overhead business expenses.
I then showed you an incredible FREE solution: Google Voice (GV)!
Finally, we talked about HOW to get your own GV number, and a few business applications & uses. Do you remember all that? If not, go back & re-read that article!
And if you haven’t already gotten your own Google Voice number, what are you waiting for? Go get it NOW – it’s FREE!
Here’s What We’re Going to Cover in THIS Article:
- A quick & easy shortcut to get to your GV options. This makes it really easy.
- A few secrets. You’ll need these.
- How to get SEVERAL Google Voice Numbers. Use ‘em for home or office!
- Some limitations (and how to overcome them).
- And finally… How to get a FREE home phone LINE (and number). Yes, it’s true!
So, let’s begin with this… Read More→
How to Get a FREE Phone Number to Use in Your Business – Part 1
Posted on July 31, 2013 byToday, I’m going to combine marketing & technology to share an extremely powerful tool that you can use for a TON of different uses in your home or office – all for absolutely FREE!
As anyone in marketing knows, the PHONE is one of the strongest weapons you need to use. Making calls, taking calls, and sending or receiving text messages or even broadcasting voice blasts are all things we need to do to reach and serve our customers.
If you’re buying houses, you need a phone number to use in your marketing to get your motivated seller prospects to contact you. If you’re selling houses, you should have a separate phone number for that. If you’re offering any other type of services, such as consulting, etc., guess what? You should use another number for that!
The trouble is, getting all these phone numbers & systems can add up to be substantial sum, and can add to your overhead expenses very quickly.
So what can you do? Well, the major phone companies don’t want you to know about your options, because they want your money – as much of it as they can squeeze out of you! That’s why companies like Vonage & MagicJack have gained so much popularity recently – because they essentially give you the same services for a much cheaper price. Read More→
More Marketing Mistakes Most Marketers Make
Posted on June 27, 2013 byWelcome back! If you’re joining us from last time, you’ll remember that we talked about the “Biggest Mistake Most People Make in Their Lead Gen Marketing”. Whether you’ve read it or not, I’ll just re-cover it here, so that we’re all on the same page.
The biggest mistake is that most people try to SELL something too early in the process, rather than just get the prospect (reader) curious enough to take action and request more information.
Most of the time, we want them to either call us or fill out a form on our website.
By simply getting them to take that ONE, easy action – The First Step, you give your sales process the chance it needs to succeed. Of course, after the first step has been taken, the second and third steps are next. These steps should be a natural progression down a “slippery slope” that eventually leads to you closing the sale/deal. Read More→
The Biggest Mistake Most People Make in Their Lead Generation Marketing
Posted on May 31, 2013 byHas This Ever Happened To You?
You spend a good chunk of time writing what you think is a KILLER ad. You’ve picked where you’re going to advertise (Offline? Online? Both?). You set aside some marketing money, and hope that it works out by bringing you back some leads, which should turn out to be a deal or two.
Then you place the ad. And wait. And wait some more. You stand by the phone – or look at your inbox to see when those leads will come rolling in… And THEN what happens? Nothing! Nada. No calls. No email submissions. No love. Sound familiar? If you’ve been in business for any length of time, you’ve been there. It sucks.
No leads. No phone calls. Money down the toilet. Worst of all: No Leads = No Deals. And No Deals = No Income!
WHY did that happen? And what can we do to FIX it so it doesn’t happen again?
Well, there’s actually a lot of different things that could have made this marketing disaster. Here’s a couple example of some of these things may be beyond your control: Read More→
A Fast, Easy, and FREE Way to Fill Your Pipeline Full of Deals, Part 2
Posted on May 1, 2013 byIn our last issue, I’d promised to deliver to you a fast, easy, and FREE way of getting a good chunk of motivated Seller Leads, so that you could start filling your pipeline full of deals, in order to avoid the dreaded condition known as “One-Deal-Itis!” Sound familiar? Great! We’re all caught up.
In this issue, you’re going to learn exactly what information you need to compile about each lead you’re going after. Remember, we’re targeting For Sale By Owner leads (aka FSBOs), and we’ve also selected Craigslist.com as a source for those leads.
But let me also point out that there are many other sites you can use to gather a nice list of leads, such as Fsbo.com, ForSaleByOwner.com (yes, they’re separate sites), Owners.com, and others.
You’re also about to get a sweet script to use when calling these FSBO leads.
Ready? Here we go… Read More→
