How to “Print” Money for Your Real Estate Investment Business

Posted on April 3, 2017 by

I have learned how to get enough money to buy any house, at any time, any place, and any condition. Wouldn’t it be great to have the relationships to be able to do just that? This is not out of reach and it is not very far from where you are sitting right now.

I recently got into a conversation with a fellow Investor at the gym and it went like this:

Russ: How is business?

Gabriel: I am so busy. I have 17 houses (being rehabbed) right now and the one you sold me (two months ago,) I haven’t been able to get to yet.

Russ: This is great. How are you getting them?

Gabriel: From people like you, wholesalers.

Gabriel: What are you doing? 

Russ: Lending and buying, for rehabs in Cobb and Gwinnett.

Gabriel: Are you doing the individual retirement account (IRA) thing?

Russ: Yes, I am getting 12% interest and 2 points.

Gabriel:  I’ve got $425,632 in an IRA, will you pay me 12 and 2 points?

Russ: Is it already in a self-directed IRA? How soon can you fund?

Gabriel: Everything is set up! Call me with a deal.

Russ: I have a lake front property coming up. I don’t have it under contract yet, but the minute I do, I will call you. Enjoy the work out!

Gabriel: Ok and call me if you have anything else to sell!

I did not have a clue he had an IRA. I did not know he had been going to the IRA Education trainings. He understood the basics of how to invest his IRA. So, the learning lesson in this article is find out who in your network of friends and family are out there right now, looking to invest their funds on a few Real Estate projects.

When you talk to the potential investor who might lend you the funds for your project, you need to talk about their investment decision process. Start by asking how & when they have invested in the past with other standard investments? You will need to know what the potential investors’ hot buttons are. What are their main reasons why they invest? It is far easier to talk to a person about lending when they have heard of it or know someone who is doing it already.

Also when you talk about your investing experience or your mentor/ partner’s investing experience, this gives credibility to your cause.

My friend in Wisconsin told me one time that he was making 11% on his portfolio. I said that is great because it is great. The part that he learned, which caused him to come to the real estate lending side, is the real cost of the fees he paid. I asked him “how much do you pay in fees to get that type of return?”  He said a very low amount of 2% plus 20% of the up side. If you do the math he was paying 4.8 % in fees which drove his return on investment to 6.2%. I can beat 6.2% every day of the week.  

Once we become savvy about the cost of money and how money works, we become better consultants and provide value to our potential lenders and clients. Real Estate Investors are bringing some wonderful investment opportunities to the table. They aren’t for everyone, just the people who want a reduced risk, solid rate of return, liquidity, & hard asset base.

The money you need for your next property is a conversation away. You will need to be prepared with the elevator speech. You will need to understand their level of investment experience and risk taking. Once you find this out your ability to “print” money for your investments goes up dramatically.

I have created a pool of money to draw upon and am willing to help you learn these very same tools!  You can contact me at 404-635-4357.

Russ HinerRuss Hiner is an active real estate investor, coach and mentor. Russ is currently the leader of the Atlanta REIA Creative Deal Structuring Group and co-leader of the Atlanta REIA Mastermind Group. Russ also teaches several Atlanta REIA Workshops throughout the year on a variety of real estate investing topics such as Negotiations, Wholesaling 101, Wholesaling 401, Real Estate 101, Property Management and more.

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  1. Bryan Ellis says:

    It’s certainly astounding to realize just how much capital is out there searching for great opportunities. I think it’s safe to say that the entire self-directed IRA market equals far less than $200 Billion in Assets, which is amazing since total retirement fund assets in America were just over $25 TRILLION as of the end of last year… I suspect there’s EASILY another $1-$2 trillion that will be interested in shifting over to self-directed accounts as the word gets out… which means we’re all going to see more of these situations you described where money is just waiting to be deployed.

    Bryan Ellis

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