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Who and What is Your Market?

Posted on December 30, 2013 by

Motivated SellerIn last month’s article we discussed Step #1 of “Determining Your Marketing Plan in 7 Easy Steps” which was to “Determine How Many Leads You Need to Succeed”. This month we’re going to cover Step #2 which is to Determine Your Market”.

A Market (noun) is defined as “a place or area where products and services are bought and sold”. Your market consists of the area where you do business, the products and services you buy and sell as well as the buyers and sellers of your products and services. To Market (verb) means “to promote products and/or services” to your Market (noun).

So in Step #2, you need to determine the market area where you want to do business, what products and services you will offer, and who the buyers and sellers of your products and services will be.

Like last month’s article, we’re going to use Wholesaling as our chosen real estate investing strategy to illustrate how to determine your market.

Wholesaling is the business of locating houses (usually the house and/or owner is distressed), putting them under contract for a very low price and quickly selling or assigning (quick turning) them to other investors well below retail price. Wholesaling is the art of finding bargain properties and passing them along to bargain hunters at bargain prices. Read More→

The Profit Newsletter – January 2014

Posted on December 30, 2013 by
The Profit Newsletter - January 2014

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Check Out These Great Authors & Articles In
The Profit Newsletter for January 2014

Your 2014 Journey Towards Financial Freedom
By Gary Johnston
Gary JohnstonThis past summer, we hired a college bound student to help with things on our farm. She is a great young lady that wants to be a veterinarian. It will be a financial challenge for her to find a way to pay for the first four years, let alone the graduate program but she is doing everything she can to figure out a way to obtain her dream. She even joined the National Guard to help pay for college. Read More>>

Who and What is Your Market?
By Dustin Griffin
Dustin GriffinIn last month’s article we discussed Step #1 of “Determining Your Marketing Plan in 7 Easy Steps” which was to “Determine How Many Leads You Need to Succeed”. This month we’re going to cover Step #2 which is to “Determine Your Market”. A Market (noun) is defined as “a place or area where products and services are bought and sold”. Your market consists of the area where you do business, the products and services you buy and sell as well as… Read More>>

The Objective is a Written Offer
By Bill Cook
Bill CookA common mistake made by real estate investors is to forget why they knock on the seller’s door. By “forget,” I don’t mean the seller answers the door and the investor stands there with a stupid, lost look on his face. I mean the investor doesn’t understand the basic objective of why he’s there. Do you know the ultimate objective of meeting with sellers? I mean, why are you there? What’s the purpose? Is it to be given a tour of the seller’s house? Read More>>

Selling a Property: Identifying Comps in the Area
By Mark Jackson
Mark JacksonSelling an investment property can be a very challenging process. One of the preliminary considerations in selling the property is what price you should ask. Evaluating the prices of comparable houses in the neighborhood may sometimes solve this problem. However, for those of you connected to REIAComps, the control and feeling of confidence you have over your deals is priceless. Read More>>

Constructing Offers
By Ron LeGrand
Ron LeGrandOnce the seller is called by either you or your virtual assistant using our property information sheet, the prospects will come at you in one of four categories: 1) they’ll be free and clear, 2) there’ll be a mortgage with lots of equity, 3) there’ll be a mortgage with a small amount of equity, or 4) they’ll be over-leveraged. All prospects will fall into one of these categories. So, now our job is to look at the property information sheet and figure out what to do next…. Read More>>

What’s New in QuickBooks 2014?
By Karen Bershad
Karen BershadIf you have QuickBooks® 2012 or older and are thinking about purchasing 2014 version – you are in for a surprise on how the program looks and some new areas that have been added. I will point out just a couple here but there are many more. QuickBooks Pro® 2014 has a “What’s New” yellow bar on the side of many of the windows that have new features… Read More>>

Buying a Business With Your Self-Directed IRA
By Jim Hitt
Jim HittStocks, bonds and mutual funds are all well and good – for those seeking ordinary returns. But if you have a particular expertise, or access to a lucrative market for just about any good or service, you have the potential to earn much more by going into business for yourself than you stand to gain by investing in the broad market. Fortunately, your Self-Directed IRA doesn’t limit you to the mundane investments you read about in the papers all the time. Read More>>

Atlanta REIA Business Spotlight on The Small Business Advisor!
By Jeff Nix
Jeff NixYou’ve heard her at the monthly meetings, “I’m Karen Bershad and I am the Small Business Advisor!” Karen’s firm has been a business member with Atlanta REIA since it started and has been helping small businesses and their owners for almost 20 years. The past eight years however have been tailored to the specialized services for the Real Estate Investment industry. Read More>>

WARNING! Only Offering Sellers CASH for Their Property May Be Detrimental to Your Financial Future!
By Larry Harbolt
Larry HarboltA few weeks ago I attended a weekend training put on by, who I believe is the most creative and knowledgeable real estate investor and teacher in this country. The training was put on by Peter Fortunato. Peter spent two days with his class explaining how dozens and dozens of deals he had helped structure without the need for institutional financing or credit. It truly amazed me how he never completed any of the deals he spoke about in the same way twice. Read More>>

True Cost
By Michael Vazquez
Michael VazquezWhen you begin to learn about real estate investing you normally hear about the big picture of how to find and sell real estate. Obviously, this is important because without a piece of real estate to buy or sell there are no profits. However, let’s assume you have the acquisition and disposition of real estate down to a science. Now it’s time to pay more attention to the details because as the saying goes, “the devil is in the details.” I like to say, “Profit is in the details.” Read More>>

Wait – My Phone Will Do What???
By Don DeRosa
Don DeRosaSo, here it is: January. You’ve gotten most of the pine needles and tinsel out of the carpet so the dog won’t eat it. Aunt Flora and Uncle Ruben have gone back to Miami. Your kids are back in school. And you? You’ve had a minute or two to breathe and enjoy the satisfaction of a holiday season well spent. Time is precious, isn’t it? But now, it’s time to get moving again. Read More>>

Why Do Courts Let Banks Steal Houses?
By Bob Massey
Bob MasseyIf the courts rule against the banks in the homeowners’ favor, but no news outlets report it, does it really happen? That’s the situation we’re in now. If you’ve been digging deep, you might have seen that the estimate of bank losses from mortgage related lawsuits has increased to $100 BILLION in future payouts. This number includes settlements and judgments as well as legal fees for defending all of the lawsuits. How many stories about this have you heard on the major news outlets? Read More>>

Pick An Area To Focus On And Focus On It!
By Matt Larsen
Matt LarsenHappy New Year!! You may be reading this in early January even though I am writing this in December so I figured I’d throw that out. Hope you had a great Christmas season as well. It’s always my favorite time of the year. Our December one year ago I think was still our best month Wholesaling. We did 12 deals – which was insane. Don’t let up in the holiday season – it can be a good time to get deals. Read More>>

The 10 Deadly Mistakes That Will Kill Your Dream
By Kathy Kennebrook
Kathy KennebrookI am frequently asked, “If you had it to do over again what would you do differently?” Well, I’d like to answer that question for you. There are several things you can do to help your business grow and several things you can do to kill the dream before it ever has a chance to become a reality. Let’s talk about the “ten deadly mistakes” that can kill your dream. Read More>>

How Should I Title My Personal Residence?
By Dyches Boddiford
Dyches BoddifordOften I have investors ask me what entity should hold their personal residences. Many want to use at least the land trust or Family Limited Partnership. But by using any of these, you could be losing tax and financial benefits. So, how do you protect it? Your personal residence is protected by being mortgaged 100%. Don’t worry, I am not suggesting that you have loans out totaling the full value of your residence, but have a home equity line up to 90-100% of the value. Read More>>

Whose Financials Do I Use For Divorced Couples On Short Sales?
By Kimberlee Frank
Kimberlee FrankMany of my students repeatedly ask me, “Do I need both the Wife and the ex-Husband’s financial documents when negotiating a short sale?” I let them know that there are several variables that I need in order to give them an answer. In order to have a clear understanding of whose financials I need to collect, I need the following information: Property Appraiser sheet, a copy of the last recorded Deed, a copy of the Property Settlement and Judgment of Divorce. Read More>>

Master Lease Options 101
By Bill Ham
Bill HamLease options have made a big comeback in today’s market. They are great ways to take control of real estate without using banks or lenders. They are also a great way to fix up a distressed asset that a bank won’t lend on. Once you have the property up and running, you can then sell for quick cash or refinance for a long term hold. A master lease option is a set of two contracts that give us the right to control the operations and the sale of a property. Read More>>

Hitting the Bulls Eye: Becoming a Hunter
By Russ Hiner
Russ HinerOwners of vacant houses can be hard to find, so I am about to give you some insider tips so you can hunt these elusive owners… Once upon a time, I found a boarded up house and wanted to find the owner. Given my experience, I knew that trying to find the owner through tax records might get me an address, but mailing anything to that address would be a waste of my hard earned 42 cents. I needed to find another way to hunt this owner. Read More>>

Turn Your TRASH Into CASH – How to Make More Money by Selling The Leads You Get… Even if You Don’t Buy The House! – Part 1
By Tony Pearl
Tony PearlNot too long ago, I wrote a sweet 3-part article on how to fill your pipeline full of leads & deals. I hope by now that you’re using that advice to get lots of leads coming in that you can work with. If not, then go back & read it again! And now that you (hopefully) have leads coming in, it’s time to introduce you to a new technique to make money. Read More>>

The Profit Articles for January 2014 on AtlantaREIA.com

Download The Profit Newsletter for December 2013 (PDF)
The December 2013 Edition of
The Profit is Available for Download!

The Profit - December 2013 - High Quality PDFThe December 2013 Edition of The Profit Newsletter is available for download just in time for our Atlanta REIA Main Meeting on December 4th. You can download The Profit Newsletter as a High Quality PDF or Low Res PDF for slower devices. The Profit is the official newsletter of the Atlanta Real Estate Investors Alliance and is a digital, interactive newsletter for new and seasoned real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices with a PDF reader. Many of the articles and ads in The Profit contain many hyperlinks you can click or tap to visit websites, watch videos, listen to audios, download content, send emails, comment on articles, share socially and much more! The high res version of The Profit is “print ready” for those who want to print the newsletter on their home or business printer. Also, be sure to Subscribe to The Profit Here so you don’t miss a single monthly issue.

Download The Profit Now!
See The Profit Archives for our past editions.

Read More→

How Many Leads Do You Need to Succeed?

Posted on November 26, 2013 by

Lead FunnelRecently I wrote an article on “Determining Your Marketing Plan in 7 Easy Steps. You can apply these 7 Steps to market your home buying and selling business or pretty much any other business, product or service you wish to promote.

In this article, I want to expand on Step #1: Determine How Many Leads You Need to Succeed at _____________. For the purposes of this article, let’s fill in the blank with Wholesaling. In order to determine how many leads you need to succeed at Wholesaling, you need to begin with the end in mind and ask yourself a few more questions…

1. How many deals do you want to do per month and per year?

You need to set a target number of deals you want to quick turn (put under contract to buy and immediately resell or assign) each month to know if you’re achieving your goals. Let’s say you want to find and flip 1 to 2 deals per month or 12 to 24 deals per year. This is a very, very realistic and achievable goal for any part-time real investor.

2. How much cash do you want to make per month and per year?

You need to set the monthly and annual financial goal you wish to achieve so you know if you’ve succeeded or not. Let’s say your goal is to make $10,000 per month or $120,000 per year wholesaling houses on a part-time basis. Again, this is a very realistic and achievable goal for an investor who is willing to put in the time and effort to get the job done. Yes, wholesaling is like a job. It pays you well if you work it and pays you nothing if you don’t. Read More→

The Profit Newsletter – December 2013

Posted on November 26, 2013 by
The Profit Newsletter - December 2013

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Check Out These Great Authors & Articles In
The Profit Newsletter for December 2013

How to Manage Your Real Estate Career For Maximum Profits
By David Lindahl
David LindahlInvesting in real estate is profitable, fun and there are times when it can be psychologically rewarding. The real reason why you are doing it though, your motivation, has a lot to do with total financial freedom and with the ability it will give you to dictate your own future away from money worries and pressures that have anything to do with finances. Read More>>

How Many Leads Do You Need to Succeed?
By Dustin Griffin
Dustin GriffinRecently I wrote an article on “Determining Your Marketing Plan in 7 Easy Steps”. You can apply these 7 Steps to market your home buying and selling business or pretty much any other business, product or service you wish to promote. In this article, I want to expand on Step #1: Determine How Many Leads You Need to Succeed at… Read More>>

Busy Season? Don’t Lose Your Mynd!
By Don DeRosa
Don DeRosaI love the holidays! But they can be pretty tough to navigate, what with parties, church and synagogue events, school happenings, gift shopping, cooking, work, and everything else I’ve got to manage. Thank goodness for my iPad, because otherwise, I would forget about Grandpa Bill’s annual Christmas Luau. And that party is a hoot! Read More>>

How Many Units to Retirement?
By Bill Ham
Bill HamDo you have a solid plan to have your real estate investing be your vehicle to retirement? Do you know how many units you need to own to quit that job? Not having a solid plan of action is one of the biggest mistakes I see new investors making. Most people know that they want to be full time investors and they want the passive income from real estate to replace their working income but they never really form a solid plan to get to that goal. Read More>>

Self-Directed IRAs: Investing in What You Don’t Know
By Jim Hitt
Jim HittIf you’ve been following our articles, then you know we have often talked about how self-directed IRAs give you the freedom to invest in what you know and understand with your retirement account. This is the first time that we will talk about investing in what you don’t know. Introducing Jenna, she is new to real estate investing and knows some very experienced real estate investors she can lean on for advice. Read More>>

Prescreening Prospects
By Ron LeGrand
Ron LeGrandIn our last issue, I dealt with Locating Prospects by using a virtual assistant to call FSBO ads. I said that’s pretty much all we do here and can’t keep up with the leads they generate. This month we’ll discuss how to determine if it’s a suspect or a prospect and quickly determine which need to be called and which need to be trashed. It all begins with my Property Information Sheet… Read More>>

You Can Rely on Assessed Value
By Mark Jackson
Mark JacksonAs a trainer of appraisers for nearly 15 years, to those who hold private and public roles, one thing is certain, local assessor offices around the country make relying on their values rough on investors. However, for those of you connected to REIAComps, the control and feeling of confidence you have over your deals is priceless. The stuff going on in places like Clark County, NV or even your own area won’t shake you. Read More>>

A Barrel Full of Fishhooks
By Bill Cook
Bill CookLast Friday, I took Michele, a new real estate investor, out knocking on sellers’ doors. Hers was a very, very special case that touched my heart. Recently, Michele lost her husband. This caused her to fall into financially troubled times. In an attempt to dig out of the I-don’t-have-any-money pit, she attended one of those “free” real estate investing dog-and-pony shows that come to town regularly. Read More>>

The Most Cost Effective Way to Find Deals
By Matt Larsen
Matt LarsenAlright – Winter Time! Time to hunker down and do some deals before Christmas. You want to give out good gifts this year right? Well get to it then! It’s cooler out so you will be less tempted by the beach and the pool and can focus on your marketing and getting the phone to ring. So as I am writing this article in early November, I’m thinking about the deals we did in October. Read More>>

The Contractor
By Michael Vazquez
Michael VazquezWith the holidays here everyone begins to think about everything they are thankful for having in their lives. I did the same and came up with the same things everyone else thinks about like family, friends, having a roof over my head, a career I love, etc. Then I began to think about what I was thankful for having in my work life. Read More>>

Unlicensed Real Estate Investors Beware!
By Jon David Huffman, Esq.
Jon David HuffmanThe more time I spend with real estate investors, the more I appreciate the variety and creativity of their real estate transactions. However, one thing I hear often concerns me: unlicensed real estate investors “brokering” a transaction for a fee. In the real estate world, transactions with real estate brokers are far from unusual. This is only noteworthy with investors because many investors do not hold real estate licenses. Read More>>

Business Spotlight on Atlanta Carpet Service
By Jeff Nix
Jeff NixAtlanta Carpet Service is a charter business member with Atlanta REIA and a veteran provider of flooring and installation services to the real estate specific market since 1990. Company owner, Jeff Nix is also the volunteer Business Member Director with AREIA. More than your ordinary flooring store, ACS has extensive experience and exposure to the Real Estate industry… Read More>>

Marketing to Motivated Sellers in Rural Communities
By Kathy Kennebrook
Kathy KennebrookSince I am the type of investor who purchases properties in multiple counties and in multiple states, I have had lots of experience buying homes and vacant land in rural communities. In fact this is a part of our business that we find to be very profitable for us. I will share with you that buying properties this way is a science in and of itself. Read More>>

Case Study – Single Person Asset Protection
By Dyches Boddiford
Dyches BoddifordRick is a single person with no immediate family. After hearing a discussion I did on stacking Limited Liability Companies (LLCs), he wanted to know what he could do as a single person. At the time he owned seven properties. Three had almost no equity. One had over $60,000 equity and the other three varied from $25,000 to $30,000 in equity. Read More>>

Year End Business Health Check Up
By Karen Bershad
Karen BershadQ: I received a “Refundable Security Deposit” from my tenant. How do I enter this into QuickBooks? A: This is a Liability account that you will need to payout at some later date. In your chart of accounts you should have a Liability account set up for Security Deposits Escrow – or some name that sets it apart from security deposits you paid that are owed back to you (which is an Asset). Read More>>

What Makes or Breaks a Short Sale?
By Kimberlee Frank
Kimberlee FrankMany Realtors and Investors really don’t know the secrets to a successful short sale. They think just because they make an offer close to market value that their short sale should go thru! Obviously, that is not correct. The secret to a successful short sale consists of several things including 1) listing price and 2) broker price opinion/appraisal on the property. Read More>>

Why Are Banks Letting Criminals Steal Homes From Them?
By Bob Massey
Bob MasseyThe last several months have been extremely encouraging for real estate investors who are purchasing notes from banks! Every day more and more judgments in foreclosure cases are coming down in the homeowner’s favor as judges become aware of the depth of fraud the banks have committed. What we are seeing in the market is more judges making the right decisions, and the banks starting to run scared of this turning tide. Read More>>

It’s Time for a New Year and a New Plan!
By Larry Harbolt
Larry HarboltHere it is almost the end of another year and it’s time to ask yourself again, was this a prosperous year for you or not? If you feel that you haven’t had as prosperous of a year as you might have wished for you may want to ask yourself what you could possibly do differently next year to achieve your financial goals. Read More>>

The Time Is Now – Third Quarter Real Estate Market Review
By Russ Hiner
Russ HinerLast year at this time, we were all wondering what was going to happen to the market. My prediction? I knew that things were looking up, and guess what? I have good news. Here is the update for Atlanta’s 10 county area: sales are up, number of participating counties is up, prices are moving up, AND, most importantly: The bottom has come and gone in Atlanta. Read More>>

How to Make a Website For Fun or Profit – Part 3
By Tony Pearl
Tony PearlHello – Nice To See You Again! Here’s what you’ve learned in the first 2 parts of this article: (1) How important it is to have a website, if you’re in business in the 21st Century. (2) There are so many things you can do with it, like get more business, educate your consumers, entertain an audience, inspire your community, link it to Facebook, etc… and that’s just scratching the surface… Read More>>

The Profit Articles for December 2013 on AtlantaREIA.com

Mon, November 18th @ 6:30 PM in Sandy Springs, GA
The Beginning Investors Group
Nov 18th at 6:30 PM @ Hudson Grille Sandy Springs
How to Create a Cash Flow
Fortune With Tax Sales!

With Special Guest, Tom DiAgostino
Seating is Limited. ALL Attendees Must RSVP Here…
Atlanta REIA Members Can RSVP at No Charge
Guests Can RSVP for $15 Online or Pay $20 at the Door.

Tom DiAgostinoAtlanta REIA and the Beginning Investors Group are excited to announce that Tom DiAgostino will be our special guest trainer this month at BIG on Monday, November 18th at 6:30 PM at the Hudson Grill located at 6317 Roswell Rd NE in Sandy Springs, GA. Tom will be teaching us “How to Create a Cash Flow Fortune with Tax Sales”, a real estate niche that most investors know nothing about. Join us at the meeting and you will learn…

  • Why this is the easiest way to buy properties so cheap it feels like stealing
  • Why auctions are not the answer, and the secret to making maximum interest
  • How to make easy 18-36% returns without owning real estate, but enjoying its security
  • Where to tap into the most motivated sellers on the planet with the LEAST Competition
  • Why there is so much meat on the bone, it’s hard NOT to make insane profits
  • How to do it all tax free within your IRA
  • How we make our staff available to do it for you if you wish

Tom says… “Regardless of your experience or location, you can earn unthinkable interest, or find unbelievable deals to wholesale, flip, or partner on. Even Homer Simpson can do what I am going to teach you. I mean deals at 10-30% of repaired value.”

“I’ve been around the block for 21 years and done it all. This is not the flavor of the week. This training will change your financial life, and your generations to come. Stop trying to ride the next wave, only to find you’re on the back end, left at sea. We’re not just trainers, we’re your investment partners. Come join us and spend 90 min on November 18th at the Beginning Investors Group where I’ll explain why this is the best deal source on the planet for every type of investor.”

After Tom’s presentation, we will be having Late Nite Networking where you can have a drink, network and socialize with Tom DiAgnostino and other new and experienced investors as well. This is a great way to build your network and have fun doing it!

Atlanta REIA Members RSVP Here at NO CHARGE. Non-Members RSVP Here for $15 per person or pay $20 at the door. Seating is extremely limited at the Hudson Grill and this is sure to be a popular educational topic, so RSVP Now and be sure to bring your ticket receipt to the meeting to get a seat. Networking and ordering food begins at 6:30PM. Presentations begin at 7:00PM. Late Nite Networking begins at 9:00PM until Late. Read More→

Download The Profit Newsletter for November 2013 (PDF)
The November 2013 Edition of
The Profit is Available for Download!

The Profit - November 2013 - High Quality PDFThe November 2013 Edition of The Profit Newsletter is available for download just in time for our Atlanta REIA Main Meeting on November 4th. You can download The Profit Newsletter as a High Quality PDF or Low Res PDF for slower devices. The Profit is the official newsletter of the Atlanta Real Estate Investors Alliance and is a digital, interactive newsletter for new and seasoned real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices with a PDF reader. Many of the articles and ads in The Profit contain many hyperlinks you can click or tap to visit websites, watch videos, listen to audios, download content, send emails, comment on articles, share socially and much more! The high res version of The Profit is “print ready” for those who want to print the newsletter on their home or business printer. Also, be sure to Subscribe to The Profit Here so you don’t miss a single monthly issue.

Download The Profit Now!
See The Profit Archives for our past editions.

Read More→

The Profit Newsletter - November 2013

Sorry, this content is for members only.

If you are already an Atlanta REIA Member, please login below. Otherwise, click here to Join Atlanta REIA to access this content and more!

Member Only Content
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Check Out These Great Authors & Articles In
The Profit Newsletter for November 2013

Abandoned Properties – One Of The Best Kept Money-Making Secrets
By Reggie Brooks
Reggie BrooksWhen I began my career as a real estate investor in 1985, I stumbled across a little known area of real estate that had the potential to make us a ton of money. This was an area of the market that went unnoticed by most people. This was the area of abandoned properties. Read More>>

Five Marketing Musts
By Dustin Griffin
Dustin GriffinWhen it comes to 800 Pound Guerilla Marketing, I have learned that the number of motivated buyer and seller leads I am able to generate only seem to be limited by the time, effort and creativity I put into the marketing process, rather than how much money I spend. When I put in the time, effort and creativity needed to successfully market my real estate investing business, the leads come pouring in on a steady and predictable basis. When I slack up, the leads often start to dry up rather quickly. Read More>>

Building a Better Blog
By Don DeRosa
Don DeRosaLast month, if you’ll remember, I talked about starting a blog. I began with a reality check, which I’ll repeat here: Blogging can be a great marketing tool, but it takes a lot of work to keep one up. And don’t expect riches! I gave you four other tips as well: make sure you have something to say, know your goals, identify your audience, and read other blogs. Those tips are just as important when you sit down to write individual posts, too. Read More>>

The Right Title Company
By Michael Vazquez
Michael Vazquez At the beginning of the year most people only considered a deal if it was at 65% loan to value (LTV) including repairs. As the year continued 70% LTV was acceptable and then 75% LTV. Today, there are investors buying properties as high as 80% LTV. The real estate market has changed and will continue to do so. In some neighborhoods new sales are driving ARV up daily. Do not get left behind using old numbers. If you have not changed, now is the time. Read More>>

Choosing the Road to Wealth
By Kathy Kennebrook
Kathy KennebrookMore people are becoming millionaires today than ever before in the real estate business. So what makes these wealthy entrepreneurs so different? They chose the road to wealth and real estate as the vehicle to get there. When choosing the road to wealth, there are some important distinctions that set the truly successful people apart from everyone else. Read More>>

Making the Impossible Deals Possible
By Bill Cook
Bill CookA realtor asked me to talk about a real-world example of a recent deal we did that demonstrates how we make impossible deals possible. No problem, but I ask one favor: As I describe the homeowner’s situation, BEFORE you read how we structured the deal, think about how YOU would have done it! Read More>>

Locating Prospects
By Ron LeGrand
Ron LeGrandLast month, I said we were going to spend the next few issues going through an ACTS or Sandwich Lease Option deal. The first step is locating prospects, and that’s what we’re going to cover here. Actually, this is one of the easiest steps in the multiple steps of getting through a deal and getting your first check. Today, my team does nothing but call FSBOs to get more leads than we can handle, and in fact… Read More>>

IMPORTANT: Private Money and Cash Flow
By Russ Hiner
Russ HinerOne of the most important rules to remember is that…
Cash Flow Starts and Stops a Business. As my career has matured, I have realized that the best way for me to grow my business is by making others wealthy — making YOU wealthy. I want you to learn from my mistakes and enhance your life and your business. I know that you can do it with certain essentials in place. Read More>>

How Countrywide Created 3.5 Million Fraudulent Loans and What It Means to You
By Bob Massey
Bob MasseyMy last two articles focused on the great Securitization Swindle the banks have been perpetrating for over a decade. It was successful because the banks created such a tangled web that it was nearly impossible for everyday people, lawyers, and judges to understand what was happening. But what if they committed a comparatively straightforward fraud? Surely that would be caught and stopped, right? Read More>>

Foreign Real Estate in Your Self-Directed IRA
By Jim Hitt
Jim HittMany people are surprised to learn that not only can they take direct ownership of real estate within their IRA, but they aren’t even restricted to owning land within the United States. The IRS rules regarding what you may or may not invest IRA assets in are very liberal, and there is no IRS restriction whatsoever on ownership of foreign assets, including real estate. Read More>>

Create Your Own Luck in Real Estate Investing
By Matt Larsen
Matt LarsenHowdy! As I am writing this in early October, I’m celebrating my one year anniversary of quitting my job as well as our 50th deal, as we closed deals 48, 49, and 50 last week. We are also a couple of weeks away from our one year anniversary of our 1st deal back in late October 2012. So as I reflect back on these milestones and the last year, I wonder how to attribute our early success. Was it luck?Read More>>

Nationstar and Auction.com Take Advantage of Short Sale Sellers!
By Kimberlee Frank
Kimberlee FrankRecently we were working a short sale through Nationstar who requested that the Seller sign a document allowing Nationstar’s affiliate, Auction.com, to sell our short sale. Yes, you heard me correctly! We already had a buyer, submitted all the financials to Lender, and had the BPO (Broker Price Opinion). However, they hadn’t countered the buyer yet. The form that my agent and her Seller signed stated that Auction.com was allowed to hold an auction on the property and should my agent be a dual agent on both sides… Read More>>

Negotiate Like A Pro
By Bill Ham
Bill HamHave you ever made a great offer, had it accepted and then for some reason it just fell apart? This is an all too common occurrence in the real estate business. The most common reason for this is an improper negotiation prior to the acceptance of an agreement. If you view a real estate negotiation as “win/lose” situation, then you probably got the buyer or seller to agree to something that they really weren’t comfortable with. Read More>>

Contractor’s Liens – Part 2
By Jon David Huffman, Esq.
Jon David HuffmanThis article is the second in a two-part discussion about contractor’s liens, specifically called mechanic’s and materialman’s liens in legal terminology. In last month’s article, I pledged to discuss two important items in more detail: (1) the requirements when filing a lien and (2) the requirement to file suit to enforce a lien. Read More>>

Case Study: Piercing the LLC Liability Shield
By Dyches Boddiford
Dyches BoddifordSally and Julie grew up together and have decided to invest in real estate. They both have regular jobs, but figure they can find a property, fix it up and rent it out in their spare time. They find a good property which takes most of their savings as a down payment. They figure that over the next few months, they can get the repairs done with money earned on their regular jobs. Read More>>

Local Market Actually Does Equal Location
By Mark Jackson
Mark JacksonAs a regular writer for the Atlanta REIA and Tampa REIA, I look forward to sharing with readers current, timely concepts and ideas regarding the valuation of real estate in many markets. Perhaps even better than sharing in these articles, is knowing REIAComps helps to quickly see how the location of your market impacts the profit of a deal year to year and in some cases, month to month. Read More>>

Do You Need Help with Reports?
By Karen Bershad
Karen BershadIt is the goal of this column to answer questions about QuickBooks and how it is used in the REI arena. Know how to record transactions in the proper way and have your set of books in good shape when it comes time for taxes. It is our intention to do this by you the members submitting questions to Karen@SmallBusinessAdvisor.biz, and getting answers here in this column. Read More>>

How to Make a Website For Fun or Profit – Part 2
By Tony Pearl
Tony PearlHaving a free website is great! This is particularly an attractive option IF you don’t run a “real” business, or if you’re only concerned with sharing your thoughts or ideas with the world. However, if you DO run a legitimate business, or if you’re interested in making money or being perceived as legitimate… or if you want to learn how a true website is made these days, then keep reading! Read More>>

Do You Have a Burning Desire to Buy One Hundred Houses per Year? If You Do, Be Sure You Are Prepared!
By Larry Harbolt
Larry HarboltRecently I was talking to several of my students who each said they wanted to buy 100 houses next year. These students had listened to one of the gurus who had bought and sold over one hundred houses in one year and is now teaching people how to duplicate what he had done. I listened closely to these bright eyed, inexperienced students tell me they wanted to do the same as the guru, which frightened me to death. Read More>>

The Profit Articles for November 2013 on AtlantaREIA.com

Five Marketing Musts

Posted on October 30, 2013 by

When it comes to 800 Pound Guerilla Marketing, I have learned that the number of motivated buyer and seller leads I am able to generate only seem to be limited by the time, effort and creativity I put into the marketing process, rather than how much money I spend.

When I put in the time, effort and creativity needed to successfully market my real estate investing business, the leads come pouring in on a steady and predictable basis. When I slack up, the leads often start to dry up rather quickly.

Over the years, as I came to this realization, I created a few personal marketing rules or “marketing musts” to help keep me and my marketing efforts on track so I can consistently generate a steady stream of incoming buyer and seller leads.

I wanted to share these “Five Marketing Musts” with you in hopes they might positively influence your future marketing efforts and real estate investing success… Read More→

The Profit Newsletter - October 2013

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Check Out These Great Authors & Articles In
The Profit Newsletter for October 2013

Make Sure Your Rental Property Always Has a Cash Flow Using the Correct Formula Before You Buy!
By Larry Harbolt
Larry Harbolt I spent the last weekend attending a training event put on by one of the premier real estate teachers in the country today. As I listened to her teach phenomenal content, I kept hearing her talk about the MAO formula to determine the most that anyone should pay for any property. The basic MAO formula is… “The After Repaired Value of the subject property X 70% less Repair Costs = the most you should pay for any property” when using institutional or private financing. Read More>>

Determining Your Marketing Plan in 7 Easy Steps
By Dustin Griffin
Dustin Griffin One of the things I have learned over the years about my ongoing marketing efforts is that my results only seem to be limited by how much time, effort and creativity I put into the marketing process and not how much money I spend. The more time and energy I put into the marketing of my real estate investment business, the better my results tend to be. When I decide to slack up, get lazy and not stick to my marketing plan, my results quickly diminish as a result. Read More>>

How to Make a Website For Fun or Profit
By Tony Pearl
Tony Pearl If you want to sell/educate/entertain/enlighten/etc. just about anything to anyone in the world these days, you can and should have a website. No matter what you do, you will be able to reach and communicate with anyone you desire with this incredible tool. But how do you make one? What do you put on it? What do you say? And how do you add those cool videos and funny pictures of cats on there that everyone loves? Yes, these are the questions I often hear people ask. And today, I’ll do my best to answer them for you! Read More>>

Using Your Self-Directed IRA to Invest in Hard-Money Lending – Part 2
By Jim Hitt
Jim Hitt Hard money lending can be a great place for self-directed IRA or other retirement assets. There are, however, a few things to be aware of before you commit: Hard money loans can be illiquid. If you are nearing or over age 70, pay attention to your required minimum distributions. You must make these RMDs, even if the borrower pays the loan late. You may want to earmark RMD money to come from another source besides the hard money lending part of your portfolio. Read More>>

Getting Realtors to Work For You Bringing You Even More Sellers and Buyers For Your Real Estate Investing Business
By Kathy Kennebrook
Kathy Kennebrook Whether you are a serious investor or you’re just getting started in the real estate investing business, you need to have at least one Realtor on your “dream team”. There are many ways a Realtor can help you in your business, both on the buying and the selling side and they can play an integral role in building your business. Read More>>

What Is Securitization and Why Is It Fraudulent? Part 2
By Bob Massey
Bob Massey In last month’s issue, I began to explain exactly what securitization is and why it is fraudulent. For several years the mortgage banks in this country were flat-out making up transactions and trusts to cover for the fact that they were pocketing their investors’ money. But that wasn’t enough for them. They bundled up the loans, intentionally loaded them with toxic mortgages to increase their rate of return, and sold them to themselves for a “profit.” Read More>>

How to Talk to Sellers and Buyers If You’re Just Getting Started in Real Estate
By Matt Larsen
Matt Larsen OK! So you have decided you want to get into real estate investing and you have gone to some real estate seminars and classes and read some books. Great! You have learned that the next step is to put out some marketing to get leads coming in, like people that want to sell their house, and hopefully at a discount. So you have started doing one or more of the following… Read More>>

To Blog or Not to Blog?
By Don DeRosa
Don DeRosa Do you have a blog? Have you ever thought about starting one? For a while there, you could be shunned if you didn’t have a blog. Every Tom, Dick, and Alice had a blog. Heck, even my second cousin Flora, the cat lady, had a blog. All God’s children had a blog! Thankfully, the hype has subsided. But the potential benefits of blogs – and pitfalls – are still there. Read More>>

5 Tips to Getting Your Next Deal Funded Creatively!
By Bill Ham
Bill Ham Funding in the real estate business can be one of the biggest barriers to entry and one of the biggest headaches! Here are some tips to help get your next deal funded. Remember that the only thing that sellers really care about is solving their problems. Make your offers a solution to their problems. Do your homework on the seller and the property. Find out why they are selling and if the property is distressed in any way. Make an offer that solves the seller’s problems. Read More>>

Closing Short Sales Back to Back While the Money Stacks!
By Kimberlee Frank
Kimberlee Frank I was just up speaking for Atlanta REIA when a member asked me “isn’t closing short sales back to back illegal?” My answer was NO! He asked me, when did that change? It has never changed. He just didn’t ask the right questions to the right Attorney or Title Company. Closing a short sale back to back can only be done with full disclosure which I always do on my paperwork to the short sale lender and to the “C” Buyer. Read More>>

Dinner With The Millionaire Next Door
By Bill Cook
Bill Cook Have you ever made a TOTAL fool of yourself – when you were least expecting to? Read on, and learn how I stepped square in the middle of it! Last night, one of my lifelong friends – Mary Ann Doering – invited Kim and me over to a small dinner party she was having for her neighbors. Mary Ann is a wordsmith and the woman who proofs my columns. Read More>>

Contractor’s Liens – Part 1
By Jon David Huffman, Esq.
Jon David Huffman In this article, I begin a two-part discussion about contractor’s liens. Under Georgia law, these liens are called mechanic’s and materialmen’s liens. I call them contractor’s liens for simplicity because these liens apply to a broad array of contractors including laborers, professionals and traditional subcontractors. Read More>>

How to Get Your First Check, Step-by-Step
By Ron LeGrand
Ron LeGrand Several members have asked me to lay out the steps required to get your first check with a detailed description of each. That’s exactly what you’ll get, but it’ll take several editions to get it done. You may want to copy these lessons and build your own manual as we go. Read More>>

Atlanta REIA Welcomes FirstCall Claims!
By Jeff Nix
Jeff Nix New to the Atlanta REIA vendor family of services, FirstCall Claims is one of the largest and most experienced public adjusting firms in the Southeast, representing your best interests in the insurance claims process. FirstCall Claims exists to ensure that every last cent you are entitled to ends up in your pocket. Most people don’t realize that there are three types of insurance adjusters; only one of which has your best interests at heart. Read More>>

Working Smart: Making $5,000 From Selling Houses You Never See!
By Russ Hiner
Russ Hiner Have you ever heard the saying, “Work smart, not hard”? It’s one of my personal favorites, and I’m here as a coach to show you how you can do it. I’m guessing that when you think about buying a property, you’re assuming a lot of leg work: traveling to the property, inspecting it, doing the due diligence, and checking your numbers. Read More>>

Changing with the Times
By Michael Vazquez
Michael Vazquez At the beginning of the year most people only considered a deal if it was at 65% loan to value (LTV) including repairs. As the year continued 70% LTV was acceptable and then 75% LTV. Today, there are investors buying properties as high as 80% LTV. The real estate market has changed and will continue to do so. In some neighborhoods new sales are driving ARV up daily. Do not get left behind using old numbers. If you have not changed, now is the time. Read More>>

Do You Need Help With QuickBooks?
By Karen Bershad
Karen Bershad Q: I am having difficulty reconciling my bank account. I have reviewed each entry and have found that several of my deposits do not match the amount the bank has for them. How do I see all my detail on each deposit without clicking on each one to open it? Read More>>

From Top Secret Clearance to Minimum Wage at Krystal
By Dyches Boddiford
Dyches Boddiford Major Zane Purdy’s life crumbled overnight… Maj. Zane Purdy was making over $100,000 a year employed by defense contracting company, General Dynamics, when his identity was stolen and sold to an identity theft and tax fraud ring. Now, Purdy makes $7.25 an hour at a Krystal to support his wife and two children. Read More>>

The Profit Articles for October 2013 on AtlantaREIA.com

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The October 2013 Edition of
The Profit is Available for Download!

The Profit - October 2013 - High Quality PDFThe October 2013 Edition of The Profit Newsletter is available for download just in time for our Atlanta REIA Main Meeting on October 9th. You can download The Profit Newsletter as a High Quality PDF or Low Res PDF for slower devices. The Profit is the official newsletter of the Atlanta Real Estate Investors Alliance and is a digital, interactive newsletter for new and seasoned real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices with a PDF reader. Many of the articles and ads in The Profit contain many hyperlinks you can click or tap to visit websites, watch videos, listen to audios, download content, send emails, comment on articles, share socially and much more! The high res version of The Profit is “print ready” for those who want to print the newsletter on their home or business printer. Also, be sure to Subscribe to The Profit Here so you don’t miss a single monthly issue.

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Marketing StrategyOne of the things I have learned over the years about my ongoing marketing efforts is that my results only seem to be limited by how much time, effort and creativity I put into the marketing process and not how much money I spend. The more time and energy I put into the marketing of my real estate investment business, the better my results tend to be. When I decide to slack up, get lazy and not stick to my marketing plan, my results quickly diminish as a result.

This is also true of the people I hire to market my business for me. Their success does not depend on how much I pay them, nor the size of their marketing budget, but how much time, energy and creativity they put into the marketing process.

Remember, 800 Pound Guerilla Marketing is about dominating your local market using a little time, effort, creativity and a relatively low budget using both new and traditional marketing techniques along with the power of the Internet. The more time, effort and creativity you put into the marketing process, the better your results should be.

As real estate investors, one of our most important responsibilities is to generate a steady flow of motivated buyer and seller leads for our business. After all, no leads = no deeds = no profits. If we don’t want to be responsible for personally generating leads ourselves, then we must hire someone competent to generate leads for us. But even if we do hire someone, it is still our responsibility to make sure they are generating the quantity and quality of leads we need to meet our business’s short term and long term financial goals.

If you want to generate all the leads you can handle for your real estate investing business, start by following these 7 easy steps to determine your marketing plan and your marketing budget: Read More→