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Fear… the word that has the ability to conjure up all sorts of emotions in a matter of milliseconds.  A natural emotion we all experience.  It is quite natural to assume you may have to deal with it when working with property.  After all, we are talking about assets that can have several zeroes on the end of their price tag.  Fear can be a healthy thing to keep us in check!

Arguably though, the majority of us will do almost anything to avoid being in a fearful state.  Oh sure, some of us embrace it but usually it takes some maturing to reach that point to ‘confront’ fear.

So how does this relate to Sellers?

Usually we will take something like fear and make it a very, very big deal.  New investors deal with this all the time but so do a lot of experienced ones.  When talking with a Seller, there are all sorts of things we create in our minds to be afraid of.  Some examples are as follows:  Read More→

Fall in Love with the Numbers

Posted on September 7, 2016 by

I’ve partnered with many investors and the one thing that I continue to see over and over again is the fact that the investor falls in love with the house. What I mean by that is they become attached to the property itself instead of the financials, which is not the ideal situation.

You’ve heard many people say in the past it’s just business and that’s exactly what it should be, just business. When you purchase a property to renovate and sell or rent, you should only be interested in the numbers and location. I hear many newbie investors and some seasoned investors comment that they really love an area or they really love a house but that’s not what they should be focused on.

As an investor you should first say I love these numbers, I like the ROI and/or I like the potential cash flow. If the numbers work then you can start deciding whether or not you like the area, feel comfortable going there to collect rent, or if you are flipping, would you consider keeping the home as a rental if it does not sell. More or less this should be your train of thought as an investor. If it is not, you may start getting into a little bit of trouble.  Read More→

Every week, I have the pleasure of mentoring some wonderful people who are in the process of mastering the art of real estate investing. We work on the basics of marketing, making offers, talking to sellers & buyers, deal structuring, how to write up contracts, etc.

Once the essential elements and techniques are understood, a game plan has been developed, and the student knows WHAT to do & HOW to do it, the only thing left to do at that point is to…TAKE ACTION!

And this is often where the problems occur. Taking action. Why is that part so hard for so many people?

Could it be that we’re afraid of the unknown? Or maybe because we think that we have to give up something we hold dear in order to be successful? Or perhaps it’s the fear of success itself that holds so many people back?

Whatever the case, I’ve noticed that it’s a real issue that truly stands in the way of potentially massive, life-changing experiences and success.  Read More→

Will multiple employees be working with your QuickBooks company file? You’ll need to define their permission levels.

If you ever did your bookkeeping manually, you probably didn’t allow every employee to see every sales form and account register and payroll stub. Most likely, you established a system that allowed staff to work only with information that related to their jobs. Even so, there may have been times when, for example, someone pulled the wrong file folder or was sent a report that he or she shouldn’t have seen.

QuickBooks helps prevent this by setting virtual boundaries. You can specify which features of the software can be accessed by employees who work with your accounting data. Each employee receives a unique user name and password that unlocks only the areas he or she should be visiting.  Read More→

Download The Profit Newsletter for September 2016 (PDF)
The September 2016 Edition of
The Profit is Available for Download!

The Profit Newsletter - September 2016The September 2016 Edition of The Profit Newsletter, the official newsletter of the Atlanta Real Estate Investors Alliance, is now available for download. There are 54 pages this month full of upcoming meetings, workshops, webcasts, educational articles and other valuable information for your real estate investing pleasure and success. Download it and check it out!

The Profit is Atlanta REIA’s digital, interactive newsletter for serious real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices. Many of the articles and ads in The Profit contain many hyperlinks you can click to get more information online! The high res version of The Profit is “print ready” for those who want to print the newsletter on their home or business printer.

Be sure to Subscribe to The Profit by Email or Subscribe to The Profit by Text so you don’t miss a single issue.

Download The Profit Now!
High Quality PDF / Low Res PDF / The Profit Archives
Download The Profit Newsletter for August 2016 (PDF)
The August 2016 Edition of
The Profit is Available for Download!

The Profit Newsletter - August 2016The August 2016 Edition of The Profit Newsletter, the official newsletter of the Atlanta Real Estate Investors Alliance, is now available for download. There are 56 pages this month full of upcoming meetings, workshops, webcasts, educational articles and other valuable information for your real estate investing pleasure and success. Download it and check it out!

The Profit is Atlanta REIA’s digital, interactive newsletter for serious real estate investors delivered as an Adobe PDF file to read on your PC, Mac, Smart Phone, iPad or other mobile ready devices. Many of the articles and ads in The Profit contain many hyperlinks you can click to get more information online! The high res version of The Profit is “print ready” for those who want to print the newsletter on their home or business printer.

Be sure to Subscribe to The Profit by Email or Subscribe to The Profit by Text so you don’t miss a single issue.

Download The Profit Now!
High Quality PDF / Low Res PDF / The Profit Archives

Are you an active or passive real estate investor? This is the MAGIC question that all real estate investors should ask themselves on a regular basis, rather they know it or not.  Let me explain.

 Many beginning investors want to focus 100% on wholesaling and rehabbing so they can make the fast cash and big checks.  They don’t want the headaches of toilets, trash and tenants. After all it feels good to take a rundown house and flip it to a rehabber and make a quick $5000 or $10,000 in a few hours or better yet tear it apart, fix it up and sell it to a first time buyer who will call it home for many years to come and you can make $25,000 or $30,000 plus in just a few short months.  

Active investing can be addicting and a real adrenaline rush.  Ask me how I know that.  My nickname is the Rehab Queen and I have been rehabbing and flipping as an active income producing investor for over 17 years.  I have done over 350 properties and those quick one time paydays have been great.  But…  Read More→

We know you have been thinking about Selling, Wholesaling or doing a Fix and Flip, but weren’t sure when to do it, there may not be a better time than now.

To be sure, the decision to act greatly depends on your own personal circumstances. However, several factors have combined to make this a good time to think about taking action. The idea of jumping into the market, especially if you have been cautiously sitting on the sidelines, is now!

Over the past few years, the inventory of homes for sale has steadily shrunken, even as the demand from buyers has grown. Nationwide, total SFR inventory stands at just under 5 months’ supply. However, in some of our local markets, available inventory is even lower. Putting this into perspective, a balanced market should have approximately six to eight months supply. The time to use REIAComps to quickly and easily access the local markets around Hotlanta is frankly sizzling.  Read More→

“The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” ~ William Arthur Ward

It is best to teach by example. Now that everything is on a digital platform it can be difficult to find the right words to explain an action step-by-step to someone. Whether it is a menial task like sorting through spam email or getting a website listing to appear on a mobile platform, it is confusing to explain something in an email or text message. I find myself to be a visual learner and the best way to show me something is a short video tutorial.

Thank goodness for app developers: Pro Recorder (Free): Record Web Screen/Video – for Dropbox and Google Driver is By the company CONG DUC TRAN is the solution to my problem. As I often do, I was browsing the app store looking for something that could capture my screen actions in a video. I am familiar with other programs but they only cover my desktop or laptop, not my iPhone or iPad. Using this is a breeze, especially since you can easily save to a Dropbox or Google Drive account. It makes sharing the video easy and since it saves on a cloud storage platform no need to eat up all your memory.  Read More→

Through the 1990s and early 2000s millions upon millions of loans were created. This created some interesting issues for the banks. In some cases, they were looking for ways to cut down on the steps in the process in order to reduce the time it took to process a loan in order to keep up with the flood of business. In some other cases, they were looking for ways to take advantage of the system to bilk homeowners, their investors, and the government out of as much money possible. Unfortunately, the solutions the banks came up with for both of these issues resulted in a system of rampant mortgage fraud that the courts are only now finally catching onto. So how can you determine if your loan or the loan on a prospective deal is fraudulent?

In order to prove that they have the right to foreclose on a property, it is becoming standard for lenders to be required to produce the original note on the property.  The note is required before a court will allow a lender to sell a property.  It must show that the true lender is named with a recorded economic interest in the property.  The note as submitted by the lender in a foreclosure hearing may clearly be fraudulent because it was notarized after the fact with a stamp that was not even valid at the time the mortgage was taken out.  Read More→

In the last two posts, we talked about building credibility with Buyers.  We have covered four steps so far.  Last month, we talked about the importance of having a real deal and doing your own due diligence as key points.  This month, we will talk about how to continue creating credibility and maintaining it for the lifetime of a deal.

Step 5: Maintain Open Communication

In a world where social media dominates and text messaging is overused for serious matters in my opinion, almost if not every Buyer I have met over the years prefers phone communication or in person when it’s time for real things to happen.

For most deals, we are talking about tens if not hundreds of thousands of dollars.  Millions for the even bigger players.  It is quite reasonable to assume that at some point, people want to talk to another human when doing a deal together.  This is step 1 of what I call ‘real communication’.  Talking to a real person on the phone achieves magic that an email or text rarely can accomplish.  Read More→

You might have heard of a Real Estate IRA. You might have even looked into it as an option in the past as you considered the retirement options that make the most sense for you and your family. But if you’re not familiar with this kind of retirement account, you might be surprised at just what kinds of investment results you can have when using it properly.

Don’t believe us? Let’s take a closer look at the Self-Directed Real Estate IRA—and how it can uniquely benefit your retirement plans:

Benefit #1: Getting More Leverage with a Real Estate IRA

One of the most fascinating concepts in real estate investing is that of leverage. By using leverage, you can make purchases you otherwise wouldn’t be able to make with the cash in your bank account. In Real Estate IRAs, you’ll be expected to use non-recourse loans, but you’ll still be able to use this concept of leverage to your advantage. In other words, you can buy real estate that you otherwise would not be able to with plain, ordinary cash.  Read More→