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800 Pound Guerilla Marketing

Posted on March 26, 2013 by

What is the first thing you need to do for your first or next successful real estate deal? You need leads of course. How many leads do you need to do one single deal? If you are a new investor or even a seasoned one, you may need to go through as many as 10 leads to get one solid, profitable deal.

So how many leads are you generating each month? Are you generating 5, 10, 15, 20, 30, 40 or 50 leads per month? If you are not generating at least 50 leads per month, you are not alone. Most investors don’t generate anywhere near 50 leads per month. In fact, it has been said that only the top 5% of all real estate investors generate and capture 80% of all the leads floating around out there. So what do these top investors know that the average investor doesn’t know?

 The answer is simple… the top 5% of all investors know how to generate all the leads they can handle and more. Perhaps you know some of the top lead generating real estate investors in your area. Chances are you see their marketing efforts every time you turn around.

One Hour Homebuyers Hummer & Homevestors Pickup TruckOne such investing company that you should all be familiar with is HomeVestors®, the nice folks with the “We Buy Ugly Houses®” signs all over town. HomeVestors® used to be a huge 800 Pound Gorilla before the housing market crash, but as of mid-2012, they are back in force and are quickly regaining their marketing dominance once more.  Read More→


Are you tired of making offers on houses listed in the MLS only to have the price bid up by other investors and hedge funds? Well, that’s what happens when there is an inventory shortage and everyone is chasing the same leads.  The minute a new listing hits the MLS, there are often multiple offers on the home by the end of the day.

Instead of competing for the same small pool of leads, you need to generate your own leads… leads no one else knows about but you.  You can do this by using many of the same methods and techniques that have been working for years such as…

  • Bandit Signs – Putting out we buy houses signs with your phone number and web address in and around the neighborhoods where you want to purchase will get the leads coming in almost instantly. Be sure to be aware of the sign ordinances in your area to avoid fines.
  • Flyers – You can distribute we buy houses flyers virtually anywhere to get the leads pouring in almost as soon as you put them out. You can flyer parking lots, neighborhoods and houses for sale. You can also have your flyers distributed with the local paper, on pizza boxes or by the postal service for about 14 cents each. Read More→

Robyn ThompsonI like to sit down to dinner with my close friends whenever I get a chance and when I was down in Tampa the weekend before last, I got to catch up with one of my close friends and mentors, Robyn Thompson.

For those of you who haven’t had the pleasure of meeting Robyn, she is an amazing woman!

In our real estate circles she is called “The Queen of Rehab”.

In the past 14 years she has bought, fixed and sold 320+ homes with price ranges as low as $8,000 to as high as $3,500,000. She has spent as much as $2,100,000 in labor and materials in one year to renovate properties with more than 22 contractors working full time to take the ugly homes she bought and turn them into little castles at lightning speed. She went from a waitress getting by day to day to a Multi-Millionaire in a very short time.

The bottom line, she is a great inspirational case study and someone you should definitely get to know.

So, during dinner she told me that she built a new audio program called “The Wealth Blueprint To A Millionaire Mindset” and offered it to her students for only $2! Read More→


If you’ve ever wanted to have a ‘leg up’ or an unfair advantage over the competition, there’s a secret weapon that is available now for you to use… It’s called ‘SMS Marketing,’ otherwise known as ‘Text Message Marketing.’

Those few who have it and know how to use it properly are absolutely killing it, while those who have yet to discover its power are totally missing out, and losing business to their competitors who have embraced this new way to use an old technology to promote their businesses.

It’s no secret that most people have a smartphone these days.  You can’t leave home without it.  Even those who don’t have a smartphone still have a “dumb phone” (a simple cell phone) that can send and receive Text Messages.  Everyone from teenagers to senior citizens seems to carry one, either hidden away in their pockets or firmly strapped to their hip.

And while most people still have and use email, the open rate for the messages you send out now are pathetic… and declining rapidly.

So how can you reach out to your prospects to get their attention and put your offers in front of them?  Simple: Send them a brief, well-written Text Message!  Read More→


The Profit Has Arrived!

Posted on June 6, 2012 by

The Profit NewsletterThe Profit has finally arrived just in time for Atlanta REIA’s 2 year birthday celebration. That’s right, it has already been 2 years since we decided to start Atlanta REIA back in June 2010 and to hold our first meeting on July 5th, 2010.

Ever since we started Atlanta REIA, our mission has always been to help insure our members real estate success by providing affordable, quality real estate investing education, frequent, fun real estate networking opportunities and community outreach programs to build, renovate and repair homes for needy Atlanta families.  We’ve been able to achieve this mission through our meetings, special interest groups, networking events, seminars, webinars, workshops and our relationship with the Fuller Center of Atlanta.

Now we are working to bring you even more incredible member benefits and bigger discounts from suppliers such as Lowe’s, Sun Belt Tool Rentals, Sherwin Williams, Sears Commercial, Sprint /Nextel, Rent Fast, Build a Sign through our new relationship with the Community Buying Group; interactive, database driven websites with Super Smart; and our brand new newsletter, The Profit, which will be published and delivered each month about a week prior to our Atlanta REIA Main Monthly Meeting.

The purpose of The Profit is to help keep you and our members, guests, friends and followers updated on all the ups and downs of the real estate market; changing laws, rules and regulations; the latest real estate investing techniques, strategies and so much more! The Profit is also designed to keep you and other subscribers updated and informed of all the events and happenings going on at Atlanta REIA each month as well as exposing you to a wide variety of vendors and suppliers serving the real estate industry.

The Profit Newsletter

Read More→

Now is Your Chance to Advertise
Your Business in The Profit

Atlanta REIA’s Hot New Digital Interactive Newsletter
For Real Estate Investors & Entrepreneurs

The Profit NewsletterThe Profit is Atlanta REIA’s brand new, digital newsletter. The purpose of The Profit is to help keep our members, guests, friends and followers updated on all the ups and downs of the real estate market; changing laws, rules and regulations; the latest real estate investing techniques, strategies and so much more!

The Profit is also designed to all of our subscribers updated and informed of all the events and happenings going on at Atlanta REIA each month as well as exposing them to a wide variety of businesses, vendors and suppliers (such as yours) serving the real estate industry.

The Profit Newsletter

If you’re looking to reach the Real Estate Industry here in the Greater Atlanta Metro Area and/or throughout Georgia, you can’t do better than The Profit. Your ad will reach more than 10,000 each month with your message. Our production teams are among some of the best designers in the country. We will make your business look GOOD!

We can help you create an ad that will get your business noticed! And because our digital newsletter is “interactive”, readers can click on the links in your ad to visit your website, squeeze pages, interactive forms, Facebook and Twitter pages, etc. This will result in more visitors to your website(s), better lead conversion and even more customers for your business!

Check out our special introductory advertising rates below for our Gold and Silver Business Members and when you’re ready to start advertising in The Profit, call Christine Griffin at 678-701-7160 or Contact Us Online. For a limited time only, we will design your ad for you at no charge. You can also Download Our Advertising Order Form and get started now!

The Profit

Read More→


Hello everyone! I hope your New Year has started off with a bang and also hope our most recent meeting helped you get motivated to do great things this year! I just wanted to personally thank everyone who turned out in great numbers for our New Year’s Meeting on January 9th despite the BCS game which we all were able to enjoy at the Tilted Kilt Perimeter during our New Year’s Party.

We had an awesome meeting and party with many great speakers, vendors, giveaways and lots of networking. And did I mention FREE Food! Jim Hitt from American IRA was even generous to buy us all a round of beer! Thank you Jim and all of our sponsors who continually support our organization. I also want to thank all of our guest speakers, subgroup leaders and volunteers who help make our meetings and organization such a great success. We are all blessed to have you as a part of our lives! Thank you so much!


Chris LittletonI wanted to personally congratulate Atlanta REIA Business Member, Chris Littleton, of Solutions Realty Network, for becoming the next President of the Georgia Real Estate Investors Association (Georgia REIA).  Chris expressed an interest in finding new ways that Atlanta REIA and Georgia REIA can work together in the near future to better serve our members and the local real estate community.

Chris and his wife Donna have been outstanding members and supporters of Atlanta REIA and we thank them both for all of their ongoing participation and support.  In fact, Chris and Donna will be starting a new Atlanta REIA subgroup later this month in Peachtree City for real estate entrepreneurs and small business owners that will meet on the 3rd Tuesday of each month from 11:30 AM to 1:00 PM. More details will be posted on very soon.

Chris, all of us at Atlanta REIA wish you the very best of luck in your new position! Read More→


Flip This HouseAs a valued Atlanta REIA Member or Guest, I wanted to let you know that there are only one day left to get registered for the “Real Estate Insiders Summit” taking place in Atlanta starting on Friday, November 11th through Sunday, November 13th. If you haven’t registered I highly suggest you do as there are only a handful of seats left.

A very good friend of mine, Than Merrill from A&E’s hit TV show, “Flip this House” is putting on the event and we are a sponsor. Than is an extremely successful wholesaler & rehabber and this year he has already bought and sold over over 100+ properties using a real estate business model that is an absolutely great way to make money on deals here in Atlanta.   

In fact, right now we have SO MANY of his students are killing it right now in many different areas of the country. Take Steve Hall for example. He came to the training Than had in San Mateo and last year he made over $500,000 flipping properties after attending this event not too long ago. This isn’t hype, this is reality and if you are willing to put in a few hours a month learning this business you will be amazed at not only how much money you make, but also how this business can give you the freedom to live life on your terms. Check out the details here and get registered below…

PLEASE NOTE: The special price below is good for you and one guest!

Register Now!

Read More→


Hello Atlanta REIA Business Members!

I have some exciting news for you regarding our upcoming Atlanta REIA Main Monthly Meeting on April 4th at the W Hotel Atlanta Perimeter located at 111 Perimeter Center West. As an Atlanta REIA Business Member, you are invited to actively participate in our Main Meeting in several different ways:

  1. Vendor Tables. We are giving away six (6) vendor tables at NO CHARGE if you pre-register by Thursday, March 31st at Midnight. These tables are being given away for FREE this month to Atlanta REIA Business Members on a first come, first serve basis. DON’T WAIT to register later since these 6 tables will go fast! REGISTER NOW at and use coupon code FREETABLE (all one word without the quotes) to RSVP for your vendor table at no charge this month!
    All Vendor Tables Have Been Reserved
    Register Now!
  2. Read More→

Bill & Kim CookLeslie Mathis, myself and the rest of the attendees wanted to thank Bill and Kim Cook for speaking last night (3/28/11) at the Atlanta REIA West Meeting at the Cherokee Cattle Company on the fascinating topic of how to buy houses at the courthouse foreclosure auction. Bill did an excellent presentation for both new and seasoned investors. This meeting was very well attended and Bill and Kim were asked many excellent questions by the audience. Any time you see Bill and/or Kim speaking, we highly recommend you attend. They have years of experience buying and selling real estate and both specialize buying and the courthouse steps and doing short sales. Thanks again Bill and Kim!

Click here to read Bill’s articles on


Dustin GriffinWe have scheduled our first Atlanta REIA Social Networking 101 Workshop for February 20th, 2011 from 1:00 PM to 6:00 PM at 1960 Skylar Hill Dr, Suite D in Buford, GA. This workshop, taught by Dustin Griffin, is designed to teach attendees how to network with other people and businesses online in order to promote themselves, their businesses and Atlanta REIA using various online social networking tools such as Facebook, Twitter, YouTube, Google, Meetup, Linked In, Realty Join, Skype and much more.

Immediately after this event, starting at 6:30 PM, there is an Atlanta REIA Cashflow Players Game Night at Taco Mac in Suwanee (map) which is only about 5 to 10 minutes from Social Networking Workshop. So first come learn with us and then come play with us!

Be sure to bring your notebook computer or tablet, plenty of business cards, any promotional flyers you use as well as links to your websites, social media sites, etc.

Social Networking 101 Workshop

Register Now!

*PLEASE NOTE: Because seating is limited at this workshop, Atlanta REIA Members must pay a $20 RSVP fee that is fully refundable if they attend this workshop and non-refundable if they do not attend.