No More Excuses for Not Having a Mobile Marketing Platform!Posted on September 5, 2012 by
Have you created a mobile friendly version of your website(s) yet? If not, why not? Your customers are not going to wait until you do. Statistics are warning us of this! With more people accessing your website/blog, Twitter posts and Facebook posts using their smartphones, they are also visiting and seeing your marketing with a smartphones as well.
If your website is not easily readable on a mobile phone, you’re in trouble since many (or most) mobile users will simply leave your site and take their business elsewhere. More than half of all users say they wouldn’t recommend a business with a bad mobile site. So even if you don’t think you need a mobile version of your site, you could, in fact, be losing customers without one.
Having a mobile friendly website, amongst other things, will render your images differently, helping on load times. Readability is also another huge concern. Your average mobile user will not want to spend much time trying to find the content that they’re interested in.
The art to designing a good mobile website is to eliminate all the content that is not all that important for users to see on a smartphone. Consider providing a clean and easy way for customers to “tap to call”, “tap to email” or “tap for directions” which will help the overall functionality and effectiveness of your website on a mobile device.
Did you know that 80% of all customers abandon a mobile site if they have a bad user experience? According to Google, 60% of users expect a mobile site to load in three seconds or less. 70% of the world now owns a mobile phone and in the US, it’s 9 in 10 people. Seriously, you have no more excuses for not having a mobile website!
Having a mobile website will also open your doors to literally hundreds of new and creative ways to drive traffic to your mobile platform. Using QR (quick response) codes will allow you to create unlimited campaigns that drive people to specific mobile friendly landing pages with calls to actions that work! It works because a properly created mobile landing page is similar to a squeeze page, effectively making people take action by entering their name and either entering an email or phone number (or both) for more information.
Once you have a mobile friendly website, it only makes sense to next consider Text Message Marketing. It is easier for most to build a marketing list using text message marketing than building an email list. Using a good text message marketing platform will allow you to create polls, questionnaires, VIP clubs, special announcements and/or notifications. This will all help to keep you clients engaged and you will give them a great user experience by sending them to your mobile friendly landing pages.
Using QR codes and text message marketing would be almost worthless without a good mobile website that you can send people to. With QR code and a good text message marketing platform you can create unlimited “landing pages” that you can use for any and each of the campaigns you create!
The most important part of all this is that “It is not your customers job to remember that you are in business” and using the right tools in the most effective ways will allow you to keep in contact with current and future clients and prospects that may have otherwise forgotten about you.
So, when considering your mobile website, understand that this will should also include other mobile marketing tools that you can use in concert with your new mobile website. Combining QR (Quick Response) codes and a Text Message Marketing campaign with friendly mobile ready landing pages will make you look like a superstar, not only with your clients, but to your peers as well.
So here’s to making your website mobile and taking advantage of the latest, coolest techniques that will keep people on your mobile website longer! Remember, keep it simple and keep it lightweight, and I’ll appreciate browsing your site the next time I’m wandering the internet with my mobile phone!