Build a Large Wholesale Buyers Database with Text Message Marketing!Posted on September 25, 2012 by
Did you know you can quickly build a wholesale buyers list by having your prospects “text” to automatically join your list? Building a text message marketing list will not only prove to be easier than building an email list, but you will also have a higher chance of getting your message opened and read by your prospects. After all, about 95% of all text messages are opened and read within minutes of being sent.
People also find it is easier to simply text to a number to join your list rather than having to go online, fill out a form, check their email for a verification message and then double opt-in. It is also easier for you to market that “text to number” since it is short and easy to remember and you can place that number virtually anywhere you like!
Building a Targeted Buyer List
You can build your text message buyers list through the use of Facebook, Twitter and variety of other online and offline sources. This will give you a focused list of targeted consumers that are interested in what you have to offer!
Text them a “property of the week” or whenever you have a new property to sell or fill. Preaching to the choir is not a bad thing when it comes to text message marketing your properties, since in this case, the choir consists of those who would most likely buy or rent your properties.
Use QR Codes to Drive to Specific Landing Pages
Another way you can build a bigger and better wholesale buyer database is to advertise your existing properties that you already have using QR codes and “text to number” campaigns. However, when doing this, I recommend you do not send them to a list of all your properties at once and that you do not send them to a non-mobile friendly web page. With a good text message system, you can also create specific, mobile friendly property landing pages for each one of your properties that can each have a specific call to action!
You should also use QR codes to drive prospects directly to your mobile friendly property landing pages! Make sure you include a “text to number” on that landing page to give people yet another opportunity to opt-in to your buyers list when they visit the page.
Create a Text Auto-responder Campaign
Once people have opted in to your list, you can now set up an auto-responder campaign that will automatically send out 1 property per week at a specific time of day. Using an effective text messaging auto-responder campaign, you can “set it and forget it”. When one of those properties sells, simply remove that property from the campaign or replace it with another one.
You should also have a good “drip” marketing campaign that will help people remember who you are and what you do. After all, “It is not your customer’s job to remember that you are in business”. One thing that all marketers are looking for is to find a good way to get in front of potential customers as often as possible. Text message marketing allows us to do this in a very efficient way.
Sending mobile text messages from a system that allows you to have a high amount of texts per month makes it easy on your marketing budget as well. Large lists of phone numbers can be texted in mass, and from that campaign you can capture and segment those who reply back into separate marketing lists. This is another example of how you can easily segment your big list into smaller, more focused lists of interested prospects that you can send future offers to, making this a very effective way to do business.
Text message marketing has proven to be more effective than email marketing and you will also find that it is faster and easier to build a list with all the different ways and places you can promote that list. Finding and building your database of people that are interested in what you have to offer is one of the most efficient ways to use your marketing time and money.