Attracting Even More Motivated Sellers in an Ever Changing Market – Part 2

Posted on January 31, 2016 by

You can also control the types of sellers who are contacting you and the types of properties you want to purchase. In a changing market, this ability to be flexible is especially important and using direct mail is the only marketing tool available that gives you the opportunity to pick and choose the types of sellers you want to deal with.

The more direct mail campaigns you do, the higher the response rate gets. So the more you do it, the less direct mail costs per lead and per deal. Direct mail is the only marketing technique out there that allows you to have these controls. I provide my students with a number of different types of direct mail campaigns to make sure they have the best opportunity to create more deals in their real estate investing business on an ongoing basis.

In addition, you are using your available marketing dollars to target specific types of sellers as opposed to other types of marketing like signage or an ad where you are hitting a much broader market area and hoping someone in that group has a property for sale. You should always have between three and five marketing techniques working for you at any given time and one of those needs to be direct mail marketing. I have lots of great information about other types of marketing tools on my website.

There are several great ways to get the lists you need to mail to. For the most part they are very easy to get. You can get lists to mail to from your local newspaper, from the property assessor’s office, from mailing list companies such as Core Logic, from the courthouse, or from on-line resources. There are also several national mailing list companies that can customize whatever types of lists you need. Just make sure the lists you are using are coming from a reliable source and that the information on them is current. I have information about mailing list companies you can use on my website.

When deciding what marketing tools to use in your real estate business to locate motivated sellers, direct mail absolutely needs to continue to be one of your primary sources of leads. It is definitely one of the most inexpensive, effective, and powerful tools there is to locate highly motivated sellers and create very profitable deals for your business that none of your other competitors know about.

I have even more unique resources and tools for you to find all the motivated sellers and buyers you need for your real estate investing business on my website at plus resources for list brokers to obtain your lists, and resources to get others doing all the work for you. In my Marketing Magic System I also provide you with 24 additional unique techniques to find motivated sellers for your real estate investing business.

Kathy KennebrookKathy Kennebrook is a speaker, author and has been actively investing in real estate since 1999, Kathy currently resides in Bradenton, FL and is known as the “Marketing Magic Lady” because she is the country’s leading real estate marketing expert on finding motivated sellers using direct mail.

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